Sporty, eye-catching, timeless - that probably describes the Nike Air Jordan best. A model that is still one of the most popular on the sneaker market and whose eventful career is of course linked to a famous name: Michael Jordan.
In 1984, shortly after Michael Jeffrey Jordan finished his college basketball career, he was drafted into the NBA by the then rather moderately strong Chicago Bulls. At the same time, various outfitters were courting the young talent and Nike won the bid after negotiation talks, whereupon Jordan's first Nike Air Jordan signature shoe - the Nike Air Jordan 1 - was designed together with the future Rookie of the Year.
By the time the Nike Air Jordan 1 was released in 1985 in Chicago Bulls colors, "His Airness" had already established himself as a force on the team, but minor scandals were not left out. The Nike Air Jordan 1 broke the rule of the uniformity of the appearance of the respective NBA teams, so that Michael Jordan and Nike were ordered to 5000 dollars per game each, should he enter the NBA court again in the so-called *Bred* colorway of the Air Jordan 1. Needless to say, he did so repeatedly. It was this attitude, coupled with the unique skills of this exceptional player, that drove media and public interest to previously unimagined heights. The hype around Michael Jordan and the Air Jordan 1 played into Nike's hands, so that efforts were made to launch an entirely new model season after season from 1987 onwards.
At the latest with the Air Jordan III, which was designed by Tinker Hatfield, basketball fans worldwide followed with which groundbreaking new design of the Air Jordan III Michael Jordan would lead his Bulls to ever new successes. 30 years later, the cult of the Air Jordan brand is bigger than ever. In addition to high-quality retro releases, the grand master now develops his own new models with his team members such as Carmelo Anthony, Blake Griffin or as recently with Russell Westbrook and thus reinvents himself again and again. So whether you are interested in a performance or a classic throwback style: Jordan Brand has the right shoe for you!