Our store in Frankfurt will be closed on Monday, January 12th and Tuesday, January 13th .
From Wednesday, January 14th, we will be back for you as usual.

A SPACE FOR THE COMMUNITY

The new store in Frankfurt's city center combines exclusively curated sneakers and premium streetwear with a strong focus on togetherness and shared experiences. In addition to a carefully curated selection, the store offers an integrated café bar in the entrance area as well as a flexible space for creative projects and events.

THE CAFE BAR

The café bar in the entrance area embraces the new community concept: The coffee offered comes from the Frankfurt roastery Hoppenworth & Ploch and is served in handmade ceramics by the local artist Viola Beuscher.

INSPIRATION & CULTURAL EXCHANGE

Spanning 160 square meters, Asphaltgold Frankfurt creates a platform for inspiration and cultural exchange. The minimalist mid-century design with modern industrial elements reflects the brand's own aesthetic philosophy. The product range includes sneakers and premium streetwear, as well as beauty products and home & living items, offering a diverse experience for everyone.

A CREATIVE HUB FOR FRANKFURT

A key component of the store concept is the promotion of local talent and creative projects. Close collaboration with the Frankfurt community regularly generates new formats that establish the store as a creative hub, extending beyond traditional retail. Following events like the traditional SoulSole party, the regularly held Bad Habits Run Club , and the Humanhood photo exhibition, Asphaltgold continues to strengthen its connection to Frankfurt.

RETAIL CONCEPT

The retail concept goes beyond classic sales structures: Instead of traditional sales staff, the team consists of event managers, community managers, and content creators who are closely connected to the Frankfurt scene and also act as hosts. The concept is complemented by the new community hub in the Asphaltgold app , which offers exclusive content, event updates, and digital ticketing – a digital tool that makes the store accessible even outside of opening hours.