Whoever thinks of high-quality running shoes in the 21st century usually automatically has the ASICS brand in mind. But ASICS has not just been around since yesterday.
The brand's history began as early as 1949, when 31-year-old salaryman Kihachiro Onitsuka was convinced that sports could make a positive contribution to the development of young people in his hometown of Kōbe. Based on this incentive, he founded the company ONITSUKA TIGER and began producing high-quality Sneakers.
ASICS Sneakers & Running Shoes
Since 1977 the brand carries the name ASICS. The name is an acronym and stands for the Latin proverb "Anima Sana In Corpore Sano" - in German: "A healthy mind in a healthy body". A proverb that still determines ASICS' corporate policy today.
ASICS has been developing running shoes for beginners, advanced runners and top runners for more than 70 years. With innovative technologies, ASICS equips athletes with the right footwear for trail running, marathons or even on the treadmill.
But also the ASICS sneakers as leisure shoes are developed for individual purposes and support you in your everyday life. Whether you want to make a statement with bright colors or round off your look with a classic white sneaker - ASICS offers you a wide selection of sneakers for your next streetwear look. Both ASICS sneakers and running shoes are tested by customers all over the world to meet all requirements for the perfect footwear.
ASICS for women
ASICS women's shoes are ergonomically designed to fit the anatomy of a woman's foot. Thus, they give you enough support for your next run and prevent pain and injuries. ASICS running shoes are worn by novice and amateur sportswomen as well as experienced runners.
ASICS pays special attention to designing running shoes for women that are functional and supportive, but also bring an appealing design for every individual taste. In addition to using innovative cutting-edge technologies, the upper of the ASICS running shoes for women is made of a breathable mesh that prevents sweaty feet after a strenuous run. In addition, the running shoes for women are very durable due to high-quality, long-lasting materials.
Inspired by past decades, ASICS sneakers for women combine typical retro silhouettes with a great feel and optimal cushioning. In bright colors or even the classic tones of black and white round off the ASICS sneakers for women perfectly round off any outfit!
ASICS for men
The ASICS men's shoes are equipped with the latest sports technologies after more than 60 years of innovative ideas and development. This includes for example FlyteFoam or the GEL technology in ASICS sports shoes. Asphaltgold stocks ASICS shoes for men for running, fitness, indoor and outdoor activities, but also ASICS sneakers for everyday streetwear.
From classic retro silhouettes to spacey running shoes, ASICS has it all in store for your streetwear look. All models of ASICS sneakers for men are equipped with the typical ASICS stripes, which can set a colorful accent on the foot, especially in white colorway. Among other things, the designs of ASICS sneakers are inspired by other sports like basketball, but also by silhouettes of motorcycles or free-flowing clouds. Asphaltgold has a wide selection of sneakers and sports shoes for men in stock for you!
ASICS Gel Sneaker
Significant to the success of the brand has contributed to the development of the GEL cushioning system, which was already in 1986 on the market and still today the basis for all new ASICS GEL Sneaker forms. In the sneaker scene, the most popular models are the GEL-Lyte III and the GEL-Saga. On these two silhouettes also immortalized the designer Ronnie Fieg and the two stores Patta Amsterdam and Atmos Tokyo.
The GEL-Kayano first appeared in 1993 and it perfectly reflects the style of the 90s & 2000s with its eye-catching details and chunky sole. Since its first release, the GEL-Kayano has undergone annual facelifts, so fans of the shoe can regularly look forward to new interpretations of the iconic silhouette.
The work behind the new Kayano models takes place behind the doors of ASICS headquarters in Kōbe, home to one of the most advanced running research centers in the world.
ASICS GEL 1130 Sneaker
Originally developed in 2008 as a stability running sneaker, the ASICS GEL 1130 Sneaker was inspired in its construction by the ASICS GEL Kayano Sneaker. Both models are similar, for example, in the ASICS lines and other design details that embody the running shoe aesthetic from the 2000s.
As a retro running shoe for the road, the ASICS GEL 1130 sneaker naturally impresses with the unique GEL technology in the heel, which optimally cushions every step. The overlays are made of synthetic leather and mesh inserts, which are meant to visually remind you of the stability running shoe from 2008. The shoe also features the TRUSSTIC support system, which improved stability in the foot area in runners back in the 2000s.