When Ehrhardt Koch founded New Era in 1920, he made it his mission to redesign the production and quality of headwear. The first baseball team to equip the brand with caps was the Cleveland Indians in the 1930s. In the 1950s, the 59FIFTY cap, which is still famous today, was launched for the first time. Since the 90s, New Era has been the sole supplier of player caps for the American baseball league MLB.
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