Starting out as simple merch for the crew and loyal customers, the Aspahltgold brand has developed over the years with its own collections - inspired and influenced by current streetwear and sports culture.
FOR THE COMMUNITY.
BUILT WITH DEDICATION.
COLLECTIONS
Harmonious and uncomplicated looks with a selection of co-ord sets.
The two-piece outfits, consisting of a top and trousers, are perfectly coordinated in terms of color and material. This trend concept stands for uncomplicated styling and a modern look that works for any occasion.
The ponyhair belt with leopard pattern makes a stylish statement and can be easily combined with the sets.
For a more individual look, the collection is complemented by an animal print overshirt, trousers with decorative seams and two tops with motif prints.
The Asphaltgold Essentials are designed to create a base for your look or to create a completely clean outfit – it's up to you!
The focus here is on the essentials - high-quality materials, timeless cuts and subtle colors.
The seersucker material has a typical crepe-like, wavy look, which makes the subtle colors particularly beautiful and rich.
This collection brings back a light, late '90s vibe—inspired by sports and music culture, combined with modern streetwear. Classic cuts with striking textures and materials transform these seemingly simple pieces into a truly individual collection.
Two outstanding accessories complete the collection – a ceramic tablet in Yin & Yang shape and a ponyhair belt.
For some, it's the caféor bar around the corner; for others, it's their favorite shop in town. Each of us has our own "third place"– a place where we feel comfortable, alongside work and home, where we enjoy being and spending a lot of time. These special places not only offer us a break from everyday life, but also space for creativity, encounters, and inspiration.
To enjoy summer, you have to love all facets of this period.
All these facets are reflected in the materials and fits of this collection.
Crocheted sets, lightweight shirts and long-sleeved jerseys.
The desire to learn, the pursuit of personal development, and never having enough: that is dedication !
This collection is for the curious people among us.
The environment is a place where you learn or do things, where interests are pursued and perfected, where you work on yourself .
HOME & LIVING
ACCESSORIES
SOCKS
The Asphaltgold Brand
Daniel Benz founded Asphaltgold in 2008, driven by his fascination with streetwear culture and his passion for sneakers since the early 90s. Starting as a small store in Darmstadt, the company is now one of the leading online retailers for sneakers, contemporary streetwear, and lifestyle.
Already in the first years of Asphaltgold, a strong community of sneaker enthusiasts with the same passion developed, who came together for release events and camp outs in front of the store, creating a place for like-minded people.
From this motivation, the company’s own brand was created, back then as classic “merch” with the iconic Asphaltgold cat.
Following the 2020 rebranding, which replaced the cat and thus the original logo, the Asphaltgold brand continues to evolve under the slogan "Culture. Aesthetics. Dedication. " The slogan combines the lived Asphaltgold values and the shared passion of the emerging community.
Today, holistic cut&sew collections are designed with great dedication and attention to detail in the creation and production process – inspired and influenced by current streetwear and sports culture.
The seasonal apparel collections are complemented by accessories such as caps and socks, home & living products, and leather accessories.
The motivation remains the same – products for our community and everyone who shares our values.
COLLABORATIONS
FOR THE COMMUNITY.
BUILT WITH DEDICATION.
Starting out as simple merch for the crew and loyal customers, the Aspahltgold brand has developed over the years with its own collections - inspired and influenced by current streetwear and sports culture.
COLLECTIONS
*Tap the collection title to learn more
SUMMER
Harmonious and uncomplicated looks with a selection of co-ord sets.
The two-piece outfits, consisting of a top and trousers, are perfectly coordinated in terms of color and material. This trend concept stands for uncomplicated styling and a modern look that works for any occasion.
The ponyhair belt with leopard pattern makes a stylish statement and can be easily combined with the sets.
For a more individual look, the collection is complemented by an animal print overshirt, trousers with decorative seams and two tops with motif prints.
ESSENTIALS
The Asphaltgold Essentials are designed to create a base for your look or to create a completely clean outfit – it's up to you!
The focus here is on the essentials - high-quality materials, timeless cuts and subtle colors.
The seersucker material has a typical crepe-like, wavy look, which makes the subtle colors particularly beautiful and rich.
TOGETHER forever
This collection brings back a light, late '90s vibe—inspired by sports and music culture, combined with modern streetwear. Classic cuts with striking textures and materials transform these seemingly simple pieces into a truly individual collection.
Two outstanding accessories complete the collection – a ceramic tablet in Yin & Yang shape and a ponyhair belt.
THIRD PLACE
For some, it's the caféor bar around the corner; for others, it's their favorite shop in town. Each of us has our own "third place"– a place where we feel comfortable, alongside work and home, where we enjoy being and spending a lot of time. These special places not only offer us a break from everyday life, but also space for creativity, encounters, and inspiration.
HOME & LIVING
ACCESSORIES
SOCKS
The Asphaltgold Brand
Daniel Benz founded Asphaltgold in 2008, driven by his fascination with streetwear culture and his passion for sneakers since the early 90s. Starting as a small store in Darmstadt, the company is now one of the leading online retailers for sneakers, contemporary streetwear, and lifestyle.
Already in the first years of Asphaltgold, a strong community of sneaker enthusiasts with the same passion developed, who came together for release events and camp outs in front of the store, creating a place for like-minded people.
From this motivation, the company’s own brand was created, back then as classic “merch” with the iconic Asphaltgold cat.
Following the 2020 rebranding, which replaced the cat and thus the original logo, the Asphaltgold brand continues to evolve under the slogan "Culture. Aesthetics. Dedication. " The slogan combines the lived Asphaltgold values and the shared passion of the emerging community.
Today, holistic cut&sew collections are designed with great dedication and attention to detail in the creation and production process – inspired and influenced by current streetwear and sports culture.
The seasonal apparel collections are complemented by accessories such as caps and socks, home & living products, and leather accessories.
The motivation remains the same – products for our community and everyone who shares our values.