Salomon at Asphaltgold
Tomorrow is yours. The Salomon brand has been dedicated to taking outdoor athletes to new heights since 1947, and their distinctively designed trail running shoes quickly catch the eye of sneaker-lover's who are into edgy styles, comfort, and functionality. Store online at Asphaltgold for a selection of the best Salomon kicks in classic to bright colors that will complement your outfit a new level-up to your outfit.
From the slopes to success: the foundation of Salomon
The fresh kicks come straight out of the French Alps: in 1947, François Salomon and his son Georges from Annecy watched skiing grow in popularity as a sport in the area around them. No wonder, then, that the family-run business focused on the obvious - and made a name for itself as a ski edging workshop. A short time later, new products followed with ski bindings that offered professional athletes and amateur athletes more safety in skiing.
The brand remains true to the slopes: the first Salomon shoes were also intended for use in the snow: in 1979, the brand launches ski boots on the market. A success that is still remembered today - after all, the bright orange is one of the classics among ski boots. A year later, the Système Nordique Salomon, better known as SNS, followed: an innovative concept for flexible cross-country ski bindings that gave athletes extra mobility. But that's not all - the brand didn't stop at technology, developing more ski hardware and functional Apparel.
Out of the snow, up on the street: Salomon evolves
The 90s start at the brand with an expansion of the range. Included: its own ski models, snowboards and matching apparel for men, women and children. A big step is that the brand leaves pure winter sports: In 1992, the first Salomon hiking boots are launched under the name Adventure. The release is a real hit. Even the New York Times writes about the new product - and thus also generates a lot of publicity for the French brand overseas.
From the slopes to the asphalt: Salomon's designers take their skills from ski boot production to the streets. In 1997, the first inline skates from the French outdoor company appear - another concept that deals with the transfer of energy from the foot to the ground. In addition, the skates with their Quicklaces establish a true Salomon Essential, which is still found in the various shoe designs. Undisputed: The quick closure - the Quicklace system - is the lived DNA of the brand.