The legend of Nike: Jordan at Asphaltgold
One man, one shoe, one brand. With the brand around basketball player Michael "Air" Jordan Nike has probably landed the biggest coup in sneaker history. Although "His Airness" has ended his career on the basketball floor for quite some time, the hype around the Jordans is unbroken. At Asphaltgold you will not only find the latest releases, streetwear collections and accessories with the Jumpman, but you will also always be up to date with the latest raffles around the legendary shoe.
The Nike Air Jordan I: Cornerstone of an Empire
When Michael Jordan was drafted into the NBA by the Chicago Bulls in 1984, no one had any idea how big the hype around the basketball player would become. Because in his rookie season, the major brands adidas and Converse were hardly interested in the young player, who was known early on for his enormous jumping power.
After lengthy negotiations, Jordan finally signed a contract with Nike, a rather insignificant sporting goods manufacturer at the time. But because he didn't like the brand's previous shoes, the self-confident player made an important demand: his own sneaker model with thinner soles for more ground contact - the birth of the Nike Air Jordan I.
It's all about the hype: from scandal to legend
With its first appearance, the Air Jordan I caused a sensation. The reason, however, was not the catchy silhouette, but the colorwork: all in *bred*, i.e. black and red, the basketball shoe was based on the colors of the Chicago Bulls - and with the style, also known as *banned*, directly violated the NBA's equipment regulations.
Legend has it that Michael Jordan, who continued to wear his shoe despite repeated reprimands, was fined 5000 dollars per game. Even though sneakerheads today argue about the veracity of this story: The scandal catapulted the Air Jordan I, and by extension the Nike brand, straight into the sneaker Olympus.
When the Air Jordan I was released in 1985 in several colorways, it was sold out immediately after the launch. To this day, this OG is a Grail for many sneaker fans - even though the restock was so large that some of the Jordans, which originally cost over $100, went for a mere $20.
But it was precisely this affordability that made the shoe with the legendary silhouette a bestrunner not only on the basketball court, but also on the street. And the retros of the Air Jordan I High from 1994 and 2001 (now with a special leather upper) disappeared just as quickly on the shelves of sneakerheads as the following collaborations and limited editions.