Forever Faster - nice styles for professional sports
Even in the days of its founding, it was all or nothing for Puma: well-timed product placement and top quality were therefore the focus for the brand with the cat of prey right from the start. Above all, intensive networking with the top stars of various sports made Puma a sought-after all-rounder: whether world footballers like Pelé and Lothar Matthäus, tennis legends like Boris Becker and Martina Navrátilová, or track and field athletes like Usain Bolt - Puma had them all.
With this sophisticated ambassador strategy, the company quickly established itself as a manufacturer of high-quality sports apparel and equipment. But Puma has always been more than hot publicity air - because the brand's success is at the same time based on the excellent performance of its sporting goods.
Modern and lightweight fabrics such as the breathable WarmCELL material ensure perfect heat exchange even in winter, while protecting against wind and weather in the Puma jacket. And with clever design details like hidden pockets or relocated seams that provide more freedom of movement, Puma clothing promises comfort and functionality for both running and team sports.
Puma's iconic silhouettes and collabos.
Lifestyle and performance go hand in hand for Puma clothing: scandals involving outlandish models are part of daily business for the brand with the mountain lion - for example, in 2003 with Serena Williams' skin-tight bodysuit or the sleeveless soccer jerseys at the 2007 Africa Cup. And the manufacturer's success proves it right: it's not just the sports stars who are winning titles in their wild designs - the stylish it-pieces from Puma at affordable prices are triggering one hype after another both online and offline.
But timeless classics such as the casual Puma T7 tracksuit with the distinctive shaped strip on the legs and sleeves have also been part of the extensive product range since day one. Because to this day, the sporty model for men and women is considered part of Puma's signature look, appearing in ever new colors and styles thanks to countless re-releases and collabos.
Forever better - fresh styles with responsibility
Go Green: The company has also set itself high goals for the next few years in terms of sustainability: whether it's Puma T-shirts made of cotton or sunglasses made of recycled plastics - by 2025, 90% of its textiles and accessories are to be made of at least half more sustainable materials. With the RE:COLLECTION, the brand is already providing proof: Here, Puma shows that Jackets and accessories made from recycled materials are not only feasible, but also anything but lame.
And when it comes to social commitment, the brand with the cat of prey is also getting its claws out: With campaigns like #Reform or the cooperation with Women Win, the sporting goods manufacturer is committed to a fairer world - in sports and in everyday life. The cool apparel of the brand underlines this attitude. From super casual Puma sweatpants for team sports to feminine and body-hugging leggings to unisex style with Puma sweatshirt in oversize: With Puma apparel and accessories from the Asphaltgold online store you can easily order your favorite look - in every size and all colors of the rainbow.
