Puma at Asphaltgold
Forever faster - forever better. Puma is one of the all-time favorites among sporting goods manufacturers. Because the brand with the jumping mountain lion is a real lifestyle icon then as now and also has a lot in store when it comes to sportswear. Discover everything you need for your personal Puma style in the Asphaltgold online store - from essential Puma hoodies to casual Puma sweatpants and fat Puma jackets. What are you waiting for? Get inspired by our collection of Apparel and accessories for men, women or kids!
It's about progress - the history of Puma
The company history of Puma is probably one of the most famous in the world of sports brands. What began in 1919 as a small shoe factory of the Dassler brothers, eventually produced two brands that are still among the big players in the sporting goods business. The reason is simple: a family dispute made the Dassler brothers Adolf "Adi" and Rudolf bitter enemies for years. This finally led to the division of the joint company in 1948.
Thus began the arms race between adidas and Puma from Herzogenaurach began - and made the small town in Franconia the venue for the ultimate battle of the sporting goods manufacturers. Not only in team sports like soccer and basketball, but also in athletics and running, the two competitors drove each other for decades to maximum performance and real innovations.
Thus, many sneakers from Puma today are among the classics of sports and soccer shoes. But Puma clothing and accessories, which have been part of the product range since the late 1960s, have also become real essentials for athletes around the world.