Culture.Aesthetics.Dedication – In 2008, Daniel Benz turned his passion into a career and founded Asphaltgold on Darmstadt's Friedensplatz to serve the sneaker scene in the Rhine-Main area. Just a few months later, in spring 2009, the online shop Asphaltgold.com was launched.
ASPHALTGOLD SNEAKER STORE
ASPHALTGOLD SNEAKER STORE
Culture.Aesthetics.Dedication – In 2008, Daniel Benz turned his passion into a career and founded Asphaltgold on Darmstadt's Friedensplatz to serve the sneaker scene in the Rhine-Main area. Just a few months later, in spring 2009, the online shop Asphaltgold.com was launched.
ASPHALTGOLD SNEAKER STORE
Culture.Aesthetics.Dedication – In 2008, Daniel Benz turned his passion into a career and founded Asphaltgold on Darmstadt's Friedensplatz to serve the sneaker scene in the Rhine-Main area. Just a few months later, in spring 2009, the online shop Asphaltgold.com was launched.
STORES
ASPHALTGOLD FRANKFURT
ASPHALTGOLD DARMSTADT
Asphaltgold Darmstadt is located in the city center at Ludwigsplatz. A second store opened in Frankfurt am Main in 2025. What was originally a small one-man team has now grown into an international company with over 120 employees, with a portfolio of more than 80 brands. More than 1,000,000 people worldwide follow Asphaltgold on Instagram , TikTok , and other social networks.
COLLABORATIONS
STORES
In addition to the exclusive selection of sneakers, Asphaltgold also offers a range of select fashion and streetwear brands. In recent years, Asphaltgold has collaborated on numerous projects with international partners and brands, including collaborations with Asics , Leica , Saucony , Sinn Spezialuhren , and Smart .
FRANKFURT
DARMSTADT
Asphaltgold Darmstadt is located in the city center at Ludwigsplatz. A second store opened in Frankfurt am Main in 2025. What was originally a small one-man team has now grown into an international company with over 120 employees, with a portfolio of more than 80 brands. More than 1,000,000 people worldwide follow Asphaltgold on Instagram , TikTok , and other social networks.
COLLABORATIONS
In addition to the exclusive selection of sneakers, Asphaltgold also offers a range of select fashion and streetwear brands. In recent years, Asphaltgold has collaborated on numerous projects with international partners and brands, including collaborations with Asics , Leica , Saucony , Sinn Spezialuhren , and Smart .
COLLECTIONS & EVENTS
Asphaltgold values its roots, and its connection to its hometown of Darmstadt is strong. A joint capsule collection was launched with Bundesliga soccer club SV Darmstadt 98 at the end of 2023, the local community is regularly invited to events in the store, and since 2024, the Bad Habits Run Club has been running bi-weekly through Darmstadt.
COLLECTIONS & EVENTS
Asphaltgold values its roots, and its connection to its hometown of Darmstadt is strong. A joint capsule collection was launched with Bundesliga soccer club SV Darmstadt 98 at the end of 2023, the local community is regularly invited to events in the store, and since 2024, the Bad Habits Run Club has been running bi-weekly through Darmstadt.
CHARITY
CHARITY
But social responsibility also plays a major role for Asphaltgold. Since 2016, the Heat 4 Need window has supported global aid projects with the purchase of limited-edition sneakers. For several years now, we've been using the increased media attention on Black Friday to make a clear statement against racism with the slogan "We all walk the same Earth."
But social responsibility also plays a major role for Asphaltgold. Since 2016, the Heat 4 Need window has supported global aid projects with the purchase of limited-edition sneakers. For several years now, we've been using the increased media attention on Black Friday to make a clear statement against racism with the slogan "We all walk the same Earth."
TEAM ASPHALTGOLD
TEAM ASPHALTGOLD
TEAM ASPHALTGOLD
JOIN US
By 2024, Asphaltgold will have more than 120 employees working at three locations in Darmstadt. In addition to traditional permanent positions and student traineeships, there are also opportunities for dual study programs and in-company training in various areas.
For more information and an overview of open positions, click on our jobs page.
TEAM ASPHALTGOLD
JOIN US
By 2024, Asphaltgold will have more than 120 employees working at three locations in Darmstadt. In addition to traditional permanent positions and student traineeships, there are also opportunities for dual study programs and in-company training in various areas.
For more information and an overview of open positions, click on our jobs page .
TEAM ASPHALTGOLD
TEAM ASPHALTGOLD
TEAM ASPHALTGOLD
JOIN US
By 2024, Asphaltgold will have more than 120 employees working at three locations in Darmstadt. In addition to traditional permanent positions and student traineeships, there are also opportunities for dual study programs and in-company training in various areas.
For more information and an overview of open positions, click on our jobs page.
ASPHALTGOLD STORE DARMSTADT
The Asphaltgold store has been located at Ludwigsplatz 8 in Darmstadt since 2016. Its 130 square meters offer enough space to present a curated selection of sneakers and fashion from our brand portfolio to the local scene. Additionally, the store hosts regular events, such as the Bad Habits Run Club , which meets every other Thursday at the store to go running together.
VISIT US HERE
ASPHALT GOLD
FRANKFURT
The new store in downtown Frankfurt combines exclusively curated sneakers and premium streetwear with a strong focus on community and shared experiences. In addition to a carefully curated assortment, the 160 sq m store offers an integrated café bar in the entrance area and a flexible space for creative projects and events.
ASPHALT GOLD
DARMSTADT
The Asphaltgold store has been located at Ludwigsplatz 8 in Darmstadt since 2016. Its 130 square meters offer enough space to present a curated selection of sneakers and fashion from our brand portfolio to the local scene. Additionally, the store hosts regular events, such as the Bad Habits Run Club , which meets every other Thursday at the store to go running together.