Culture.Aesthetics.Dedication – In 2008, Daniel Benz turned his passion into a profession and founded Asphaltgold at Friedensplatz in Darmstadt to supply the sneaker scene in the Rhine-Main area. Just a few months later, the Asphaltgold.com online shop was launched in spring 2009.
ASPHALTGOLD SNEAKER STORE
ASPHALTGOLD SNEAKER STORE
COLLABORATIONS
SALOMON
47
VEJA
PUMA
IDEA
ASICS
In addition to an exclusive sneaker selection, Asphaltgold offers a range of selected fashion and streetwear brands. In recent years, Asphaltgold has looked back on a variety of joint projects with international partners and brands, including collaborations with Asics, Leica, Saucony, Sinn Spezialuhren and Smart.
ASPHALTGOLD EXCLUSIVES
BAD HABITS RUN CLUB
Since 2024, the Bad Habits Run Club has been running bi-weekly through Darmstadt & Frankfurt. At Bad Habits, the main goal is simply to start and discover the joy of running. A specific goal? That might come later, as it looks different for everyone. What connects us is the shared joy of running, gear, and the small indulgences afterwards. Whether you're a high-pacer or just starting out – everyone is welcome!
COLLECTIONS
Asphaltgold values its roots, and its connection to its hometown of Darmstadt is strong. A joint capsule collection was launched with the Bundesliga football club SV Darmstadt 98 at the end of 2023, and the local community is regularly invited to events at the store.
STORES
Asphaltgold Darmstadt is located in the city center at Ludwigsplatz. In 2025, the second store followed in Frankfurt am Main. The small 1-man team has thus grown into an international company with over 120 employees and more than 80 brands in its portfolio. More than 1,000,000 people worldwide follow Asphaltgold on Instagram, Tik Tok and other social networks.
FRANKFURT
The store in downtown Frankfurt combines exclusively curated sneakers and premium streetwear with a strong focus on community and shared experiences. In addition to a carefully curated assortment, the 160 sqm store offers an integrated café bar in the entrance area and a flexibly usable space for creative projects and events.
DARMSTADT
Since 2016, the Asphaltgold Store has been located at Ludwigsplatz 8 in Darmstadt and offers 130 square meters of space to present a curated selection of sneakers and fashion from our brand portfolio to the local scene in-store. In addition, there are regular events in the store, such as the Bad Habits Run Club, which meets at the store every second Thursday for a group run.
CHARITY
Social responsibility also plays a major role for Asphaltgold. With the Heat 4 Need window, global aid projects have been supported since 2016 through the purchase of limited edition sneakers. For several years now, we have been using the increased media attention on Black Friday for a clear statement against racism with the slogan "We all walk the same Earth"!
TEAM ASPHALTGOLD
TEAM ASPHALTGOLD
TEAM ASPHALTGOLD
JOIN US
In 2026, more than 120 employees work at Asphaltgold across three locations in Darmstadt. In addition to traditional permanent positions and working students, there is also the option of a dual study program and an apprenticeship in the company in various areas.
For more information and an overview of open positions, click on our Jobs page.
Culture.Aesthetics.Dedication – In 2008, Daniel Benz turned his passion into a profession and founded Asphaltgold at Friedensplatz in Darmstadt to supply the sneaker scene in the Rhine-Main area. Just a few months later, the Asphaltgold.com online shop was launched in spring 2009.
ASPHALTGOLD
SNEAKER STORE
Culture.Aesthetics.Dedication – In 2008, Daniel Benz turned his passion into a profession and founded Asphaltgold at Friedensplatz in Darmstadt to supply the sneaker scene in the Rhine-Main area. Just a few months later, the Asphaltgold.com online shop was launched in spring 2009.
COLLABORATIONS
In addition to an exclusive sneaker selection, Asphaltgold offers a range of selected fashion and streetwear brands. In recent years, Asphaltgold has looked back on a variety of joint projects with international partners and brands, including collaborations with Salomon, Veja, Puma, Asics, Leica, Saucony, Sinn Spezialuhren and Smart.
BAD HABITS
RUN CLUB
Since 2024, the Bad Habits Run Club has been running bi-weekly through Darmstadt & Frankfurt.At Bad Habits, the main goal is simply to start and discover the joy of running. A specific goal? That might come later, as it looks different for everyone. What connects us is the shared joy of running, gear, and the small indulgences afterwards. Whether you're a high-pacer or just starting out – everyone is welcome!
STORES
Asphaltgold Darmstadt is located in the city center at Ludwigsplatz. In 2025, the second store followed in Frankfurt am Main. The small 1-person team has thus grown into an international company with over 120 employees and more than 80 brands in its portfolio. More than 1,000,000 people worldwide follow Asphaltgold on Instagram, Tik Tok and other social networks.
FRANKFURT
FIND OUT MORE
The store in downtown Frankfurt combines exclusively curated sneakers and premium streetwear with a strong focus on community and shared experiences. In addition to a carefully curated assortment, the 160 sqm store offers an integrated café bar in the entrance area and a flexibly usable space for creative projects and events.
DARMSTADT
FIND OUT MORE
Since 2016, the Asphaltgold Store has been located at Ludwigsplatz 8 in Darmstadt and offers 130 square meters of space to present a curated selection of sneakers and fashion from our brand portfolio to the local scene in-store. In addition, there are regular events in the store, such as the Bad Habits Run Club, which meets at the store every second Thursday for a group run.
COLLECTIONS
Asphaltgold values its roots, and its connection to its hometown of Darmstadt is strong. A joint capsule collection was launched with the Bundesliga football club SV Darmstadt 98 at the end of 2023, and the local community is regularly invited to events at the store.
CHARITY
Social responsibility also plays a major role for Asphaltgold. With the Heat 4 Need window, global aid projects have been supported since 2016 through the purchase of limited edition sneakers. For several years now, we have been using the increased media attention on Black Friday for a clear statement against racism with the slogan "We all walk the same Earth"!
THE TEAM
JOIN US
In 2026, more than 120 employees work at Asphaltgold across three locations in Darmstadt. In addition to traditional permanent positions and working students, there is also the option of a dual study program and an apprenticeship in the company in various areas.
TEAM ASPHALTGOLD
TEAM ASPHALTGOLD
TEAM ASPHALTGOLD
JOIN US
In 2024, more than 120 employees work at Asphaltgold across three locations in Darmstadt. In addition to traditional permanent positions and working students, there is also the option of a dual study program and an apprenticeship in the company in various areas.
For more information and an overview of open positions, click on our Jobs page.
ASPHALTGOLD STORE DARMSTADT
Since 2016, the Asphaltgold Store has been located at Ludwigsplatz 8 in Darmstadt and offers 130 square meters of space to present a curated selection of sneakers and fashion from our brand portfolio to the local scene in-store. In addition, there are regular events in the store, such as the Bad Habits Run Club, which meets at the store every second Thursday for a group run.