The CP COMPANY STORY: APPAREL LOVE IN ITALIAN
The details make the style. Since CP Company was founded in 1971 (then under the name Chester Perry), the brand has proven how small ideas can be turned into successful collections. The brain behind the first Stepstones in fire history was Massimo Osti. The Italian took clothing to a new level with his know-how as a graphic designer - and gave T-shirts , jackets and shorts that certain something using screen printing with high-quality prints. Soon afterwards, Osti discovered a design in the details of work and military wear that he perfected based on functional fashion for men.
Two years after founding the Chester Perry brand, Osti and his employees continued to tinker with fabric colors. The result: the so-called piece dyeing. In this process, the clothing only gets its color finish at the very end, which ensures a more striking color depth and intensity. Also nice: This process gives some materials a casual used look touch with their own character - perfect for trendy outfits that tell their own story.
THE BIRTH OF THE GOGGLE: THE SIGNATURE LOGO OF Cp COMPANY
A Star is born: CP Company had its big breakthrough with a jacket that still defines the brand's look today - the Goggle Jacket from 1988. The basis of the concept was protective hoods that were primarily used by the army. CP Company therefore used two lenses in the hood, in addition to a goggle on the sleeve, so that you could take a look at the watch even in bad weather. Military chic at its best! There are also numerous pockets in the style of Swiss field jackets.
Fancy details are all well and good, but when do you wear a jacket like that with lenses? CP Company knows how it's done: With the Goggle Jacket, the brand sponsored the Mille Miglia Rally, probably the most famous classic car race in Italy. And since many of the cars don't have a roof, a highly functional jacket with privacy protection came in handy - with tons of branding effects for CP Company.
To this day, the goggle-style lens is one of the brand 's signature logos and adorns CP Company sweaters, hats, shirts and cargo pants in a small format. And piece dyeing also got a contemporary update: the brand offers a made-to-measure dyeing service under the name “Bespoke Color”. Trendy items of clothing with a sportswear look such as sweatshirts, jackets and overshirts in exactly the tone that suits you? We love!
CP COMPANY TODAY: FROM GORE-TEX TO NYCRA
Take Fabric, but make it versatile: Fabric is now the purest field of experimentation for CP Company. In addition to its own dyeing techniques, the brand is also an absolute expert when it comes to new, functional materials. For Example: In 2005, the brand released a Gore-Tex jacket that was dyed in one piece - the first time anyone had successfully used the process on a waterproof membrane.
An absolute CP Company classic is Nycra, an in-house stretch nylon that was created in cooperation with ECONYL®. The sustainable version Nycra-R is now also available: Here, nets from fish farms are upcycled into fibers from which new clothing is made.
As you can see, the brand is at the forefront when it comes to innovation. Good for you, because the fabrics are not only functional, but above all extremely comfortable. From fleece hoodies to cargo pants or polo shirts: Equipped with the catchy goggle lens, you have an absolute trend piece in your wardrobe with a CP Company piece.
GET THE GOGGLE TODAY: ORDER CP COMPANY PRODUCTS FROM THE ASPHALTGOLD ONLINE STORE
It is known: Massimo Osti was one of the great designers when it comes to clothing that radiates its own unique vibe. His collections from back then still influence the look of CP Company today - giving you the opportunity to upgrade your outfits with a goggle piece. You can discover the nicest pieces in the Asphaltgold online shop: We offer you soft sweatshirts with a sportswear feel, hats or warm down jackets straight outta Italy - in a unisex design for men and women. Click through our offer and find your favorite part from CP Company!