New Balance

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  • 285 Products
  • leather-free
    New Balance MR530SMG

    New Balance MR530

    109 €
    Sold out
    New Balance MS327RE

    New Balance MS327

    129 €
    Sold out
    New Balance U574PG2

    New Balance U574

    109 €
    Sold out
    New Balance WS327EC

    New Balance WS327

    119 €
    Sold out
    Made in USA
    New Balance M990BL2 *Made in USA*

    New Balance M990v2

    229 €
    Sold out
    Made in USA
    New Balance M990GR1 *Made in USA*

    New Balance M990v1

    219 €
    Sold out
    Made in USA
    New Balance M990TE2 *Made in USA*

    New Balance M990v2

    219 €
    Sold out
    Made in USA
    New Balance M990AI2 *Made in USA*

    New Balance M990v2

    219 €
    Sold out
    New Balance M2002RHR

    New Balance M2002R

    139 €
    Sold out
    Release via App
    New Balance BB550NCB

    New Balance BB550

    129 €
    Sold out
    New Balance M2002RHS

    New Balance M2002R

    139 €
    Sold out
    leather-free
    New Balance MR530PUT

    New Balance MR530

    109 €
    Sold out
    Release via App
    New Balance BB550NCA

    New Balance BB550

    129 €
    Sold out
    Made in Europe
    New Balance M991PSG *Made in England*

    New Balance M991

    229 €
    Sold out
    New Balance UXC72TC

    New Balance UXC72

    129 €
    Sold out
    Coming Soon
    New Balance M920GNS *Made in England*

    New Balance M920

    229 €
    Sold out
    New Balance M670UKF *Made in England* *A love letter to Flimby*

    New Balance M670

    179 €
    Sold out
    Made in Europe
    New Balance M1500BK *Made in England*

    New Balance M1500

    229 €
    Sold out
    Coming Soon
    New Balance M991GNS *Made in England*

    New Balance M991

    239 €
    Sold out
    New Balance U574KL2

    New Balance U574

    129 €
    Sold out
    New Balance URC30MA

    New Balance URC30

    129 €
    Sold out
    New Balance M2002RSA

    New Balance M2002R

    159 €
    Sold out
    leather-free
    New Balance MR530ZEL

    New Balance MR530

    109 €
    Sold out
    New Balance U90/60IND

    New Balance U90/60

    159 €
    Sold out

    About

    New Balance at Asphaltgold


    New Balance releases some of the hottest kicks in recent years - but that wasn't always the case. For a long time, the sports shoes had the image of the boring and uncool Dad Shoes. But the retro trend revives the trainers of the 80s and 90s. The runners with the iconic N are a real hype. But not only the kicks convince all trendsetters: At Asphaltgold you can find besides the hip shoes also nice sportswear and streetwear of the American company, which comes in cool cuts and colorways. Be part of the next Raffles and discover the variety of the cult brand in our online store.

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    New Balance History: From chicken coop to billion dollar business


    Nice styles, high quality and a company with tradition - New Balance is one of the hottest sportswear brands of our time and can look back on a company history of over 100 years. Their slogan "a more intelligent approach to building shoes" aptly describes the vibe of the brand. In 1906, New Balance was founded by shoemaker William Riley in Boston - as a company for orthopedic shoe insoles.
    How did he get the idea for the insoles? While watching his chickens. No joke, thanks to their three claws, chickens have a very stable stance - which Riley also wanted for his customers. For this reason, he developed a three-pronged insole that was firmly integrated into the shoe and would help the wearer achieve a new balance during sports - the New Balance was born.
    In the following decades, the Boston-based company specialized in the production of functional sports articles for running, boxing and other sports, which were completely geared to the needs and movements of the wearer. In addition to shoes with optimal fit, the brand also released sportswear in various designs for men and women.
    Since the beginning, New Balance's products have been geared towards high-performance - including a cool look. In 1961, for example, the brand achieved a real milestone: with the Trackster, the cult brand launched the world's first running shoe with a wave-shaped sole produced in different widths. A benefit, by the way, that cannot be found with many other sports shoe manufacturers. Thus, New Balance still sells its kicks in different widths today.
    With these individual products, New Balance subsequently celebrated success with worldwide distribution. This was due in no small part to Jim Davis, who bought the company in 1972 and remains at the helm of the brand to this day. Thanks to him, New Balance established itself on the market and is now the fourth-largest sporting goods manufacturer in the world - with sales of more than $4.2 billion and more than 8,000 employees worldwide.


    Retro meets new trends: sneaker models from NB


    For a long time, New Balance was considered a niche brand - loved by true sneaker disciples, but mainly worn by the over-50 generation in everyday life. Thanks to the dad sneaker trend, this image has changed today and the demand for models from the "9 series" has increased extremely. The retros from the 80s and 90s inspire the younger generation with their classic design and really triggered a hype about the sporty rough kick for everyday life.
    New Balance is therefore not only appreciated by athletes for the comfort of its running shoes, but also shapes the lifestyle segment with its iconic silhouettes and lightweight technologies - and that in various color combinations, collections and designs. All products carry the same basic idea, as they aim to deliver the perfect blend of performance and fashion - and that's exactly what excites New Balance lovers with every single drop: an ideal fit, high wearing comfort and stylish models.
    In the early days, with a maximum of 30 pairs of shoes produced per day, New Balance now manages to provide a diverse product portfolio with production sites in the USA and Flimby, UK. As a result, the workmanship of the shoes is still held to high standards - something that can't be said for every fashion brand. All kicks that are produced in the USA or UK carry a "Made in" label. So you can be sure: With a Sneakers from New Balance you won't go wrong in terms of quality.


    New Balance Apparel - popular styles for leisure and sport


    In addition to the iconic shoes, the cult brand from Boston also offers casual and sports Streetwear and sports clothing in different color combinations. In 1976, New Balance launched a textile collection for the first time. Although this initially consisted only of nylon shorts and singlets as well as suits made of Gore-Tex, the New Balance Apparel became more and more diverse over time - and suitable for the street.
    Not only professional athletes appreciate the pants, Shirts and Jackets by New Balance, but also more and more trendsetters rely on the casual designs of the American brand. Whether casual or athletic - New Balance offers breathable running apparel as well as casual tees and sweaters for everyday wear. For whatever purpose you want to wear the pieces: an optimal fit, innovative technologies and of course cool styles are guaranteed.
    As a small highlight you can find a small NB on almost every New Balance apparel, either embroidered or printed and matching the colorway. And to complete the casual outfit, cool hats and caps or tie-dyes are the way to go. Socks the way to go for the everyday look.

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    New Balance: From American Massachusetts into the wide world


    With its trendy shoes and casual clothing, New Balance is as hip as ever - which is not least due to the retro trend that has made the classic sporting goods attractive to the mainstream. So it's no wonder that New Balance has entered into more and more collaborations with partners over the years.
    And the brand, which was initially rather reserved, has also been successful in sports. In recent years, the company has provided highlights with many collaborations: New Balance not only sponsored the New York City or London Marathon, but also some athletes and clubs are equipped with sportswear and sneakers of the brand. Whether in the soccer, running or athletics segment - New Balance always focuses on the athlete and their individual needs.
    And it's not just many of your favorite athletes who love New Balance's sporting goods: no less than Steve Jobs made the shoes a real it-piece. Combined with his iconic black turtleneck sweater by Issey Miyake and Levis Blue jeans, the gray New Balance kicks made for a casual outfit. So the shoes have a real cult status.


    Buy New Balance: Apparel and more


    From the orthopedic insole for stressed feet to the iconic dad shoe to the stylish sweater - New Balance makes history, and always anew. The brand already achieved a real milestone with the Trackster, and today it's primarily the iconic models of the 80s and 90s that sneakerheads love to buy. And also the New Balance Apparel convinces ladies as well as men with functionality and a unique look.
    In Asphaltgold's online store you will find a wide selection of high-quality sneaker models and apparel from New Balance in different colors, variations and sizes. No matter for what purpose: The iconic shoes, tees and hats can be easily combined and complement your outfit without any problems. Join us to discover the new collabs and launches or sign up online for the next Raffle sign up.

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