Ugg

In the late 1970s, Brian Smith was a hard-working Australian accounting student with a passion for surfing, music and meditation. One day he heard a song on the radio that would change his life. He decided to give up his career and head for California.


There he was swept away by the feeling of unbridled freedom and the counterculture of the surfing scene. But he noticed that his Southern Californian surfing friends weren't wearing sheepskin boots like the Australians did on cool mornings after a surf session. And it was at that very moment that the idea for the UGG brand was born.