Contemporary menswear from Germany rarely gets international attention. It is all the more astonishing that Susi Streich and Yasar Ceviker have made it with their Apparel-Brand A Kind Of Guise from Munich to the catwalks in New York and Paris in a very short time. The secret of their success? An extremely unusual approach. All pieces are completely "made in Germany," which is a remarkable exception given the production costs, which are many times higher than in the Far East. But the advantages of manufacturing in their own country, such as the uncomplicated correction of designs or the quality of workmanship, outweigh the disadvantages for the couple.