From his own passion for sneakers, the idea to open a sneaker store at Friedensplatz was born a good 11 years ago. When Dani pushed up the rolling grille for the first time on 01.11.2008, with a bold vision and a clear concept, he laid the foundation for an exciting start up. A one-man-show turned into a focused team, with the same enthusiasm for the product and the ambition to give the sneaker world the stamp with the cat.