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  • Unser Kampf gegen Rassismus geht weiter


    Keep on fighting! In 2021 Asphaltgold will use Black Friday to draw attention to the issue of racism and to fight it again. After we laid the foundation last year under the claim "We all walk the same earth" with a well-received T-shirt campaign, we are extending our anti-racism campaign this Black Friday. Once again, we will not participate in the discount battle and instead donate 20% of the sales of your Black Friday orders to the European Network Against Racism*. In our Darmstadt store we even go one step further and add the 20% of all sales from both 26.11. and 27.11. to the donation.

    The European Network Against Racism is the only pan-European network working for racial equality and promoting cooperation between civil society anti-racism actors in Europe. The organisation was founded in 1998 by grassroots activists with the aim of achieving legal change at the European level and making decisive progress towards equality for people in all EU Member States.


    Ojeaku Nwabuzo works at ENAR as Senior Research Officer (Photo: European Network Against Racism)

    In its educational work, the European Network Against Racism focuses on topics that are still not heard enough by the public, such as climate justice. To find out what exactly is behind this term, why the fashion industry can be at the forefront of social change, and what our donation will be used for, read our interview with ENAR's Senior Research Officer Ojeaku Nwabuzo.

    With our Black Friday campaign, we want to draw attention to mischief in our society and use our reach to encourage people to think. For those who would like to dive deeper into the topic, in coordination with ENAR, we've compiled a list of recommended books, films, podcasts and other sources on the topic of anti-racism. You have a good tip or questions yourself? Then write us by mail, at Instagram or Facebook.

    Thank you for your support!

    *All online orders placed 26.11.2021 and all in-store purchases made 26.11.2021 & 27.112021 will be considered minus the returns, which can be made within our 14-day return policy. Revenue and payment authorizations within our release app are excluded from the promotion.