Keep on fighting! In 2021 Asphaltgold will use Black Friday to draw attention to the issue of racism and to fight it again. After we laid the foundation last year under the claim "We all walk the same earth" with a well-received T-shirt campaign, we are extending our anti-racism campaign this Black Friday. Once again, we will not participate in the discount battle and instead donate 20% of the sales of your Black Friday orders to the European Network Against Racism*. In our Darmstadt store we even go one step further and add the 20% of all sales from both 26.11. and 27.11. to the donation.
The European Network Against Racism is the only pan-European network working for racial equality and promoting cooperation between civil society anti-racism actors in Europe. The organisation was founded in 1998 by grassroots activists with the aim of achieving legal change at the European level and making decisive progress towards equality for people in all EU Member States.