Adidas harden volume 10
Core Black / Footwear White / Lucid Red
- Regular price
- 159 €
- Regular price
- 159 €
- Sale price
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Delivery in 3 - 5 days * |
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Free shipping from 160,00 € * |
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14 days right of return |
| * worldwide shipping may vary. Details. | |
| Brand: | Adidas |
| SKU: | JR1598 |
| Color name: | Core Black / Footwear White / Lucid Red |
| Manufacturer contact: |
| Upper: | synthetic |
| Overlay: | textile, tpu, suede |
| Lining: | textile |
| Outsole: | rubber |
Adidas' Innovation Team (AIT) worked with German chemical company BASF to create Boost technology. The goal was to develop cushioning that was both soft and responsive - two rather contradictory characteristics. At the time, EVA foam was the industry standard for performance running shoes. But Boost was about to change everything. A midsole made up of thousands of tiny cells that absorb and release energy with every step. In 2013, the cushioning technology was first used in a running shoe. Since then, Boost became a byword for running performance and was so popular that it even made its way into the sneaker world. Boost is made from thermoplastic polyurethane particles that are processed into a foam that is made up of all sorts of small, enclosed air pockets. This material is called expanded thermoplastic polyurethane, or eTPU for short.
Lightstrike
Lightstrike – An Adidas cushioning and midsole technology designed for lightness and responsiveness. It offers good cushioning at a low weight, supports quick movements, and provides a natural ground contact feel.
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About Adidas
Since its founding in 1949, adidas has stood for quality and innovative product design. It's no wonder that the Herzogenaurach-based sporting goods manufacturer is one of the most successful brands in the sector. Adidas is known worldwide: The three stripes that adorn the company logo have become truly legendary. But the "Trefoil" logo from the 1970s is also incredibly recognizable.
The story of adidas began somewhat earlier and more tranquilly: with the brothers Adi and Rudolf Dassler, who fulfilled their dream of self-employment with the "Dassler Shoe Factory" in 1924. After the brothers decided to go their separate ways, Adi Dassler founded the company adidas.
The name adidas is derived from the founder's name. His brother, on the other hand, founded the brand Puma, which also enjoys great recognition today.
And the success knew no bounds: The further development of the brand's product range and maximum performance were always the main driving forces behind the brand's designers. Today, adidas can look back on a product history that is unparalleled – with sportswear, streetwear, accessories and the hottest kicks.