Adidas EQT Towel

Light Grey Heather

Since its founding in 1949, adidas has stood for quality and innovative product design. It's no wonder that the Herzogenaurach-based sporting goods manufacturer is one of the most successful brands in the sector. Adidas is known worldwide: The three stripes that adorn the company logo have become truly legendary. But the "Trefoil" logo from the 1970s is also incredibly recognizable.

The story of adidas began somewhat earlier and more tranquilly: with the brothers Adi and Rudolf Dassler, who fulfilled their dream of self-employment with the "Dassler Shoe Factory" in 1924. After the brothers decided to go their separate ways, Adi Dassler founded the company adidas.

The name adidas is derived from the founder's name. His brother, on the other hand, founded the brand Puma, which also enjoys great recognition today.

And the success knew no bounds: The further development of the brand's product range and maximum performance were always the main driving forces behind the brand's designers. Today, adidas can look back on a product history that is unparalleled – with sportswear, streetwear, accessories and the hottest kicks.