From Sweden to the streets of the world: The success story of Axel Arigato
Surprise, surprise: Axel Arigato is not a person, but a young Swedish street style brand known for its inimitable design aesthetic - typically Scandi. The two founders, Albin Johansson and Max Svardh, who launched the brand in 2014, are mainly responsible for this. Fun fact? The first product that started Axel Arigato's success story was remarkably simple: a plain, white sneaker .
What sets Axel Arigato apart from other labels? In contrast to many of its competitors, the Swedish brand has been focusing on weekly drops since its market launch, in which new shoe models are released. Really nice: According to the founders, this not only results in a more sustainable inventory, but also promotes more conscious shopping behavior. Because with the "Drop of the Week" and the constructive feedback from sneakerheads, it is possible to continuously develop new styles or optimize existing ones.
Another success factor: Axel Arigato relied on direct sales with its sneakers. This is also the reason why the brand has now opened a whole series of stores in Europe and the United Arab Emirates. The event concept is also unique: various events take place in every Axel Arigato store throughout the year. These include book launches, pop-up events and concerts that combine art and culture and represent a real benefit for the local communities. A concept that works and that we love.
Craftsmanship meets fashion: In addition to all the aspects already mentioned, Axel Arigato sneakers also impress with their excellent quality. Every single pair of shoes is handmade in Europe from high-quality materials such as the finest Italian leather. By the way: The processed leather is sourced exclusively from tanneries that are certified by the Leather Working Group and rely on environmentally friendly production processes.
You are spoiled for choice when it comes to sneakers from Axel Arigato. But no matter which fit you ultimately choose: Albin Johansson and Max Svardh's collections create the perfect symbiosis of craftsmanship and quality. This is particularly noticeable in their durability, which makes them timeless companions for everyday life. Let's celebrate: The carefully selected color combinations, which range from understated to brightly colored, allow everyone to express their individual style.