Free & Easy

  • About

    Lebron James leaves nothing to chance. And so it was no coincidence that in May 2018, the basketball superstar wore streetwear brand Free&Easy's "Don't trip" cult hat at the press conference following his Cleveland Cavaliers' smooth 4-0 victory over the Toronto Raptors in the NBA Conference Semifinals. "Stay loose" is the name of the claim, mutatis mutandis, which King James nonverbally held out to journalists who had publicly doubted his form in a subtly charming manner. It's exactly this laidback attitude of Californian cool and 70s surf heritage that defines Free&Easy's philosophy. We are more than happy to carry the brand in our apparel portfolio from now on!