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    On Black Friday we do things differently: in 2022 Asphaltgold will again forgo the annual price war and uses the increased attention of Black Friday for a good cause. With our anti-racism statement "We all walk the same earth" we want to create awareness for human togetherness on our planet - this year for the first time in 15 different languages.

    The "We all walk the same earth" t-shirt is available in 15 languages. In addition, there will be another shirt on which all 15 different languages are united. We want to strengthen the sense of belonging together through our community and draw attention to diversity in our society. The message "We all walk the same earth" depicted in several languages can thus be understood and spread by a larger number of people.

    All proceeds from the t-shirts will be donated to the European Network Against Racism charity we already had the pleasure to work with during the last Black Friday:

    The European Network Against Racism is the only pan-European network that promotes equality and fosters collaboration between different civil society anti-racism actors in Europe. The organization was founded in 1998 by grassroots activists with the goal of achieving legal change at the European level and making decisive progress on human equality in all EU member states.

    (Magda-Sarah Boulabiza, E.N.A.R.)


    Unlike in 2020, when the products of the first campaign were sold out after only a few hours, the availability of the charity shirts in the Asphaltgold online store will not be limited. They can be pre-ordered from 25.11. 9.00 CET untill 27.11. for the price of 39,-€ (+ shipping). The T-shirts will then be produced "on demand", which means that they will be produced based on the orders received. The shipping of the shirts can take about 3-4 weeks, depending on the order quantity.

    The amount donated in the last two years shows how great the cohesion in the community is: In total, with the first campaign in 2020 and the uplifting activation (where we drew our community into the store with percentages and loud graphics, but the 20% was not a discount but the share of the shopping basket we donated in 2021) almost 50,000€ could be donated to the "Stiftung gegen Rassismus in Darmstadt" & the European Network Against Racism.

    To give the European Network Against Racism our platform and introduce their important work and current challenges, we asked Magda-Sarah Boulabiza, Policy and Advocacy Advisor at the European Network Against Racism, a few questions around the organization and current challenges. You can find the interview here

    For those of you who would like to dig deeper into the topic, we have compiled a list of recommended books, films, podcasts and Instagram accounts on the topic of anti-racism in coordination with ENAR. Have a good tip or questions of your own? Then write to us at Mail, at Instagram or Facebook.

    Thank you for your support!

    Author: |