The newest footwear brand that Asphaltgold now has in its portfolio is also the one with the longest tradition. We are talking about Birkenstock, whose history as a family business. already started in 1774 with the registration of the founder Johann Adam Birkenstock as a shoemaker. Through the production of insoles and custom-made shoes, the company then arrived already in the 20th century to the Birkenstock sandals, as we still know them today.
But enough about history, welcome to the present: for more than a decade, Birkenstock has skillfully managed the fine line between slipper and fashion statement, loading its product range with smaller and larger updates, variance in colors and materials, and cleverly threaded collaborations with partners like Fear of God, Raf Simons or CNCPTS. In 2023 they continue to write the story.