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Reebok is one of the most traditional and innovative sporting goods manufacturers in the world. Hardly any other brand is as associated with the fitness movement as Reebok. The brand celebrated its peak in this segment in the 80s, when the aerobics wave was on the rise. With its Freestyle Hi, Ex-O-Fit, and Workout sneaker models, the company succeeded in making this segment its domain. When the fitness trend threatened to die down, Reebok focused more on running and managed to build on its success with the Classic Leather. Other groundbreaking designs followed in the areas of running, tennis and basketball, which became absolute classics thanks to their designer achievements. In addition to Hexalite cushioning, it was the Pump System that helped Reebok set itself apart from its competitors. Models like the Instapump Fury brought completely new technologies into the race and were bursting with innovation. In the long history of the company, many classics came into being that you still encounter on the street every day. Models like the Club C 85 or the Aztrek are still trendy and more popular than ever. The 80's and late 90's vibes are still firmly anchored in the stylebook of Reebok and are reflected in the new silhouettes and collections.