A young team around designer Peter Moore, who was already responsible for the Nike Air Jordan 1, created the Nike Dunk in 1985, the latest coup of the Nike basketball family. The look was based on the "big brother" from 1982, the Air Force 1. In addition, elements of the AJ1 and Terminator were found on the new silhouette. No wonder: the latter were launched by the same design team. In the same year, Nike launched its "College Colors" program, releasing shoes and apparel to match the colors of the "major colleges". This way, every fan should be able to dress in matching Nike shoes and teamwear to show color. By the way, before the Dunk got its name, it was going to be called College Color High in reference to that! Be True To Your School was the big marketing headline that was featured in many print ads regarding the Dunk and started its triumphant march. The success of the Dunk was impressive - on and off the court. As early as the late '80s, the Dunk made a brief appearance in Spike Lee's film "School Daze." But it wasn't until the late '90s that a new era began for the Dunk silhouette. The skateboarding boom of the '90s was at a peak and more and more skaters appreciated the features of the Dunk on the board: The midsole with low profile, the stability of the upper, good cushioning and especially the grippy sole made the Dunk not only perfect for the court, but also the ideal skate shoe. In 1998, Nike launched the OG colorways for the first time as a retro, followed in 1999 by the Wu-Tang colorway, the first collabo for which insane amounts of money are paid today. Japan Exclusives and countless collabos followed.
"Just do it" : Hardly any other brand lives its brand slogan like the sporting goods manufacturer founded in Beaverton in 1971. In the 1960s, athletics coach Bill Bowerman set himself the task of developing the perfect running shoe for his students. Together with the student Phil Knight, this project gave rise to the company Nike, which celebrated its breakthrough at the 1972 Olympic Games. Among the greatest achievements in the company's history are the involvement of the exceptional basketball talent Michael Jordan and the introduction of visible Nike Air® cushioning on the Nike Air Max 1. In the 80s film classic "Back to the Future", the Nike Mag with its automatic lacing plays a central role. Nike's chief designer Tinker Hatfield has recently managed to turn this dream idea into reality. Using Nike E.A.R.L. technology, he has launched the first self-lacing shoe on the market, heralding the future of sneaker development.
