Welcome PLEASURES!
A mood. An emotion. An altered state of being. With this slogan, the brand PLEASURES literally sums up its philosophy.
Founded in 2015 by streetwear heads Alex James and Vlad Elkin, the brand is known for its unique drops based on the feelings of past experiences. Controversial and edgy - with this mindset, PLEASURES has already won over many fans and celebrities, such as The Weeknd or Playboi Carti. Saying what others only dare to think is brave and also one of the reasons why many celebrate the young brand from California.
The former creative director of PUBLISH, Alex James, has been enriching the streetwear scene since 2009. Most of his inspiration comes from his love of hardcore punk, which is very popular in his native New Jersey. So it's no wonder that some of PLEASURES' copies are the subject of heated discussions due to political statements. Contrary to expectations, the final breakthrough did not come from a controversial motif - on the contrary: "A Girl Is A Gun", a shirt design for a feminist art exhibition, was the key to success. Additional support for PLEASURES came from Playboi Carti's music video "Magnolia," in which he himself rocked the shirt.
The newcomer brand from L.A. is not letting up, because the next project is already in the starting blocks: Together with Sony Music, tribute is now to be paid to the already deceased rapper Christopher Rios aka. Big Pun (1971-2000).
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The collection consists of t-shirts and hoodies. Apart from the classic PLEASURES branding, the clothes contain images as well as references to Big Punisher's biography to commemorate him. On top, parts of the apparel feature the classic "Air Pun" logo, a reference to Michael Jordan's Jumpman logo. This symbol was created for the promotion of Big Pun's second album "Yeeeah Baby".
As you already know it from the other PLEASURES drops, the brand hits the mark with cool retro vibes this time as well - or as the Bronx rapper would say: "Big Punisher still got what you lookin' for!"