Asphaltgold releases streetwear collection with Team Deutschland for Tokyo Olympics
Team Deutschland and Asphaltgold are launching a joint streetwear collection for the Olympic Games in Tokyo. The high-quality capsule called "United in Spirit" appeals to a young, fashion-conscious target group and stands for integration, anti-racism and freedom. The project is intended to represent a colorful, cosmopolitan and diverse Germany.
Unity, Justice, Freedom: The German core values subtly shape the pieces of the streetwear collection by Team Deutschland and Asphaltgold. The T-shirts, sweatshirts, hoodies, shorts, socks, caps and bucket hats were made in Europe, pick up the colors of the German flag in a reduced version and combine them with black and white contrast elements.
The collection will go on sale on July 16th 2021, one week before the start of the Tokyo Olympics. The collection will be sold in limited quantities via our online shop and at Asphaltgold Store in Darmstadt (Ludwigsplatz 8a, 64283 Darmstadt).
"Sport has always played a central role at Asphaltgold. Therefore, we are very happy to release a streetwear collection with Team Germany", says Asphaltgold founder and CEO Daniel Benz "It was an exciting challenge to put the German core values and colors into a cosmopolitan context."
"With Asphaltgold, we are united by the will to show a colorful and diverse Germany through this collection, as diverse as the athletes of Team Deutschland", adds Alexander Steinforth, Managing Director of Deutsche Sport Marketing. "We want to use it to further sharpen the Team Deutschland brand. It inspired us to work with a sneaker and streetwear expert for whom quality stands above quantity and who is committed to numerous charitable projects."