ASPHALTGOLD SHINES IN A NEW LOOK

"A design evokes three reactions - yes, no and WOW! Wow is the goal." - Milton Glaser (Graphic Designer)

When designing our fresh look, we did our best to achieve this goal. After Asphaltgold can look back on more than a decade of successful company history and the internal structures have changed a lot during this time, we also want to express this process in the external presentation. With the new corporate design, Asphaltgold presents itself as a competent, medium-sized company with a clearly defined profile.

Graphically, this is done in the form of our new *Stack* logo, which suggests our initial letter "A". Whether you interpret the elements as shoe boxes, sole profiles or something else, we leave to your imagination. They symbolically stand for three values that play a particularly important role in the Asphaltgold world and determine our daily work: Culture. Aesthetics. Dedication.

We hope you like our new outfit. We already feel very comfortable in it! The matching apparel for our new look is available in our online shop.

Your Team Asphaltgold