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  • Comeback of an OG: Air Jordan 3 “White Cement Reimagined”

    Comeback of an OG: Air Jordan 3 Retro *White Cement Reimagined*

    For the 35th anniversary of the Air Jordan 3, Nike brings back the silhouette in an iconic colorway. The Air Jordan 3 Retro *White Cement Reimagined* is based on the OG White Cement from 1988 and thus already highly coveted among sneakerheads and basketball fans.

    The iconic silhouette has a history rich in tradition: Nike was looking for a new way to market its basketball shoes in the late 1980s, as the Air Jordan 2 failed to match the success of the Air Jordan 1 and Michael Jordan's contract also expired. Designer Tinker Hatfield was tasked with designing the perfect shoe for MJ that would stand out from the competition and lead to an extension of his contract with Nike.

    Thus was the Air Jordan 3 was born which today is a milestone in the world of basketball sneakers and distinguished by the unique Elephant print on the upper material features. He also introduced the now iconic Jumpman-logo, which is synonymous with the Air Jordan brand. Together with Nike Co-Founder Phil Knight, Hatfield introduced Jordan to the new silhouette and he was so was so enthusiastic that he decided to renew the contract with Nike.

    Coming soon via Asphaltgold.com

    Now you have the chance to grab the Air Jordan 3 White Cement in the OG colorway and for the first time since the 2011 version also with OG Nike Air branding on the heel. The upper of the shoe is made of premium, buttery soft leather while maintaining the classic Elephant Print on the heel and mudguards. The Air Bubble is separated from the cream midsole with a black highlight. The deliberate vintage look pays homage to the shoe's history, and as we saw with the release of the Air Jordan 1 Retro High OG *Lost and Found*, the look fits perfectly into today's times at the same time.

    So whether you're a die-hard MJ fan or just appreciate a quality sneaker, the Air Jordan 3 *White Cement Reimagined* is definitely worthy of becoming a part of your collection.


    Asphaltgold App: Raffle starts on 08.03. / 10:00 (CET)

    Instore: 03/11 / 10:00 (CET) first come, first serve

    Sizerun: EU 36 - 48.5

    More Jordan models are available in our online store.