If the rebel in you is in the mood for fashion, then Aries is the way to go: The trendy brand from London combines punk attitude with casual fits and prints that come straight from the Olympus of luxury designers. From shirts to jeans and caps – check out what Aries has to offer in the Asphaltgold online shop!
Do you know the feeling of not really knowing where you belong? That's exactly what happened to Sofia Prantera, the mastermind behind Aries. Growing up in Rome, she changed her base to England to study fashion design at the trendy Central Saint Martins University - and thus acquired a second home. Prantera used this half-half feeling, being in between places, as the basis of her creativity: While university tutors told her that streetwear was not fashion, Prantera focused on exactly that and founded the two fashion labels Holmes and Silas.
When the Italian finally met graphic designer Fergus Purcell, they both continued this artistic mindset - and Aries was born. Launched in 2012, the brand represents a mix of minimalism and maximalism, skate culture and punk, conformity and rebellion. There are also influences from rave culture and the styles of the 80s and 90s, with which both designers grew up. Aries follows in the tradition of global brands like Vivienne Westwood, who combine art and fashion in a unique way.
“No Problemo” is a catchphrase that Aries makes his own – and not just in the form of Aries T-shirts or sweaters that carry this mantra. The brand shows that fashion can be anything, presenting bold styles, smart graphics or classic looks that just look damn good. What shouldn't be missing is a good dose of humor and the attitude not to take everything too seriously.
Visually, Aries' clothing ranges from simple basics in muted colors to eye-catching neon styles and all-over prints that are provocative in the best sense. There are also always innovative fabrics and textures, such as the shaggy “Jacquard Monster Fleece” or muscle shirts made of floral lace. With collaborations like Aries x Crocs or with the liquor brand Malibu, Aries continues to expand its creative output.
Aries is not interested in rigid gender roles: the cuts and designs reflect this genderless attitude, so that absolutely everyone can find a suitable piece at Aries and create trendy outfits.
Prantera and Purcell have established themselves as the street style duo of the London fashion scene and with Aries they show that pigeonholes are absolutely out. What matters instead is: Embrace the nuances. Aries celebrates the broad spectrum of individuality and creativity by mixing different styles and combining them to create their very own streetwear look.
Unisex and uniqueness: With these tags the brand has earned a place in the Asphaltgold online shop’s range. So click through a nice selection of Aries hoodies , jeans, sweatshirts or caps and see for yourself!
