Nike Air Max 97

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    If we had to single out one sneaker that represents the design language of the late 90s, our choice would most likely be none other than the Air Max 97. Few sneakers better epitomize the vibe of the era, when style influences were drawn from the tube TV and Biggie, Puff Daddy and the Wu-Tang Clan set the tone. Nike commissioned the young, up-and-coming footwear designer Christian Tresser with the task of continuing the Air Max series and taking the "maximum cushioning" idea to a new level. For the upper, Christian Tresser was inspired by a drop of water falling into a pond, which the designer was able to highlight with the skilfully placed 3M piping. In addition to the radical but organic design, the full length Air Sole Unit was the other absolute novelty on this classic sneaker. For the twentieth anniversary, Nike is releasing the original colorways as well as other classic colorways from the noughties and perfectly coordinated new interpretations.