New Balance BB550 at Asphaltgold
The Rebirth of an Icon: New Balance doesn't just do running shoes. The brand proves this with the new edition of the New Balance BB550, which was originally released in 1989 as a low-top basketball shoe. Do you like the vintage vibe that the sneakers exude? Discover a large selection of New Balance BB550 for women and men in numerous sizes and colorways in the Asphaltgold online shop. What are you waiting for? Shop now!
From Fail to Success: The Story of the New Balance BB550
The first release: The New Balance BB550 was first brought onto the market in 1989 - back then under the name P550. Characteristic of the basketball shoe in the low-top version: the predominantly white upper material made from a mix of smooth leather, mesh and nylon as well as the rounded N branding with contrasting details on the sides.
It turned out as a Fail: The kick didn't lead to the hoped-for success, which is why it soon disappeared back into the brand's archives. It wasn't until the end of the 2010s that the vintage silhouette was unearthed again - by none other than Teddy Santis, the founder of the hyped New York streetwear brand Aimé Leon Dore.
Santis championed a revival of the iconic P550, prompting New Balance to drop the first “International Friendship Through Basketball” collection in collaboration with him in 2020. Since then, the BB550 has been one of the most popular New Balance shoes in recent years.
The comeback of a legend: The New Balance BB550 as a new edition
Same same but different: The new designs of the New Balance BB550 are a true homage to the OG, which was first released in 1989. Because the classic details that are reminiscent of the basketball heritage make the sneaker model... wait for it... dary! However, a lot has changed when it comes to the upper: In addition to durable smooth leather, mesh and nylon, you now also have the choice between materials such as imitation leather, canvas, suede or imitation suede.
The most wanted styles: The New Balance BB550 in the colorway *White/Grey* is particularly popular and constantly out of stock. Thanks to its clean design and simplicity, it can be combined in many ways, making it an all-time classic. But the vintage models, which look extremely authentic thanks to a slightly yellowish midsole, are also celebrated by sneaker lovers.
Trainer for every occasion: Order the New Balance BB550 from Asphaltgold
Legends never die: With the return of the BB550, New Balance has dropped one of the hottest shoes of recent years, which impresses with its high-quality upper material and its clean vintage look. So, hungry for a new beater? Discover the popular New Balance BB550 for women and men in different versions, sizes and colorways in the Asphaltgold online shop - and order your new favorite sneakers with daily driver potential today.