Asics

Whoever thinks of high-quality running shoes in the 21st century usually automatically has the ASICS brand in mind. But ASICS has not just been around since yesterday.

The brand's history began as early as 1949, when 31-year-old salaryman Kihachiro Onitsuka was convinced that sports could make a positive contribution to the development of young people in his hometown of Kōbe. Based on this incentive, he founded the company ONITSUKA TIGER and began producing high-quality Sneakers.

ASICS Sneakers & Running Shoes

Since 1977 the brand carries the name ASICS. The name is an acronym and stands for the Latin proverb "Anima Sana In Corpore Sano" - in German: "A healthy mind in a healthy body". A proverb that still determines ASICS' corporate policy today.

ASICS has been developing running shoes for beginners, advanced runners and top runners for more than 70 years. With innovative technologies, ASICS equips athletes with the right footwear for trail running, marathons or even on the treadmill.

But also the ASICS sneakers as leisure shoes are developed for individual purposes and support you in your everyday life. Whether you want to make a statement with bright colors or round off your look with a classic white sneaker - ASICS offers you a wide selection of sneakers for your next streetwear look. Both ASICS sneakers and running shoes are tested by customers all over the world to meet all requirements for the perfect footwear.

ASICS for women

ASICS women's shoes are ergonomically designed to fit the anatomy of a woman's foot. Thus, they give you enough support for your next run and prevent pain and injuries. ASICS running shoes are worn by novice and amateur sportswomen as well as experienced runners.

ASICS pays special attention to designing running shoes for women that are functional and supportive, but also bring an appealing design for every individual taste. In addition to using innovative cutting-edge technologies, the upper of the ASICS running shoes for women is made of a breathable mesh that prevents sweaty feet after a strenuous run. In addition, the running shoes for women are very durable due to high-quality, long-lasting materials.

Inspired by past decades, ASICS sneakers for women combine typical retro silhouettes with a great feel and optimal cushioning. In bright colors or even the classic tones of black and white round off the ASICS sneakers for women perfectly round off any outfit!

ASICS for men

The ASICS men's shoes are equipped with the latest sports technologies after more than 60 years of innovative ideas and development. This includes for example FlyteFoam or the GEL technology in ASICS sports shoes. Asphaltgold stocks ASICS shoes for men for running, fitness, indoor and outdoor activities, but also ASICS sneakers for everyday streetwear.

From classic retro silhouettes to spacey running shoes, ASICS has it all in store for your streetwear look. All models of ASICS sneakers for men are equipped with the typical ASICS stripes, which can set a colorful accent on the foot, especially in white colorway. Among other things, the designs of ASICS sneakers are inspired by other sports like basketball, but also by silhouettes of motorcycles or free-flowing clouds. Asphaltgold has a wide selection of sneakers and sports shoes for men in stock for you!

ASICS Gel Sneaker

Significant to the success of the brand has contributed to the development of the GEL cushioning system, which was already in 1986 on the market and still today the basis for all new ASICS GEL Sneaker forms. In the sneaker scene, the most popular models are the GEL-Lyte III and the GEL-Saga. On these two silhouettes also immortalized the designer Ronnie Fieg and the two stores Patta Amsterdam and Atmos Tokyo.

The GEL-Kayano first appeared in 1993 and it perfectly reflects the style of the 90s & 2000s with its eye-catching details and chunky sole. Since its first release, the GEL-Kayano has undergone annual facelifts, so fans of the shoe can regularly look forward to new interpretations of the iconic silhouette.

The work behind the new Kayano models takes place behind the doors of ASICS headquarters in Kōbe, home to one of the most advanced running research centers in the world.

ASICS GEL 1130 Sneaker

Originally developed in 2008 as a stability running sneaker, the ASICS GEL 1130 Sneaker was inspired in its construction by the ASICS GEL Kayano Sneaker. Both models are similar, for example, in the ASICS lines and other design details that embody the running shoe aesthetic from the 2000s.

As a retro running shoe for the road, the ASICS GEL 1130 sneaker naturally impresses with the unique GEL technology in the heel, which optimally cushions every step. The overlays are made of synthetic leather and mesh inserts, which are meant to visually remind you of the stability running shoe from 2008. The shoe also features the TRUSSTIC support system, which improved stability in the foot area in runners back in the 2000s.

ASICS GEL LYTE 3 Sneaker

The ASICS GEL LYTE 3 sneaker was originally an innovative running shoe that combined the signature GEL technology with an exceptional design. Today, the iconic sneaker is equipped with more innovative features that shine in vibrant 1990s aesthetics.

The GEL LYTE 3 is one of ASICS' most iconic running shoes - and for good reason. The Tri-Density sole was a groundbreaking innovation here in terms of the sneaker's comfort, and the shoe's split tongue also provides more support and less friction while running. Also the ASICS GEL LYTE 3 has been equipped with new, gaudy colorways alongside other models from the series and is available in black, red or even gold, among others, for all fans of the iconic design. Of course, you can also find a large selection of different variants of the ASICS GEL LYTE 3 in the Asphaltgold online store!

ASICS GEL LYTE 5 Sneaker

The ASICS GEL LYTE 5 is the successor of the GEL LYTE 3, as in Japan the 4 is considered an unlucky number. Originally launched in 1993, the GEL LYTE 5 is especially characterized by its slim design, optimal fit and of course the GEL technology in the sole. The ASICS sneaker is especially popular in streetwear, as its sock-like fit allows you to slip in and out quickly and brings along high cushioning and unparalleled comfort.

With the ASICS GEL LYTE 5 many collaborations have been implemented in the past. These have included collabs with Monkey Time, Ronnie Fieg and Bodega, among others. Of course, the GEL LYTE 5 is still very popular today - not least because the materials in the upper have no animal origin. This consists of mesh material and synthetic suede.

ASICS GEL Saga Sneaker

The ASICS GEL Saga was first released in 1990 as a running shoe in the United States and Japan. In 2011, the popular cult sneaker then celebrated its comeback and thrilled its fans from the running scene as well as sneaker addicts from streetwear. Just like the other models, the ASICS GEL Saga is equipped with the innovative GEL technology in the sole. Especially in the runner scene, the sports shoe with the GEL technology in combination with the compression-molded EVA midsole could convince.

The ASICS GEL Saga has been very popular and coveted by sneaker lovers since its comeback. With a leather upper and overlay, the sneaker is durable and breathable for any casual activity. At Asphaltgold you will of course also find a selection of different variants of the cult sneaker.

asics gel 1090 sneaker

The ASICS GEL 1090 sneaker was designed in 2003 as a running shoe with GEL technology in the heel. However, with its modern exterior and clever design details inspired by the lines of a motorcycle, it has also made a name for itself as a streetwear sneaker. Characteristic design features include tiger claw marks on the toe overlays and heel counter.

Since the ASICS GEL 1090 Sneaker was originally designed as a running shoe, it features breathable mesh underlays, synthetic leather overlays and, of course, GEL technology in the rearfoot. This improves shock absorption and thus also ensures a smoother feeling when stepping on as a sneaker in everyday life. At Asphaltgold, you'll find a versatile selection of different designs and colors of the iconic sneaker that combines the classic running aesthetic of the shoe, with the retro design popular in streetwear.

ASICS GEL Kayano Sneaker

The ASICS GEL Kayano is specifically designed as a long-distance running shoe and is very popular in the runner scene. Thanks to the GEL technology in the sole and the lightweight FlyteFoam, the running shoe is very light, optimally cushions your every step, supports your foot on long distances and thus avoids pain and friction on your next run.

In the development of the ASICS GEL Kayano was designed with both women's and men's musculoskeletal systems in mind. While both models are very lightweight thanks to the most innovative technologies, the ASICS GEL Kayano running shoe for women is usually even lighter than the one for men. However, both variants have extremely lightweight mesh material built into the upper, which makes them very breathable and flexible. Of course, you can find the different variants of the GEL Kayano sneaker here in the Asphaltgold online store!

ASICS Lyte Classic Sneaker

The ASICS LYTE Classic Sneaker is inspired by the ASICS GEL Lyte 3 and other iconic silhouettes from the ASICS archive, among others. With a suede and mesh upper, accents on the toe overlays and classic branding on the lounge and heel, the Lyte Classic embodies the ultimate retro look. Combining the unique design with an EVA midsole for optimal comfort and support for everyday wear.

Also in the ASICS Lyte Classic the innovative GEL technology has been incorporated, which together with the rubber outsole provides maximum traction. The Lyte Classic is definitely a sneaker that will never let you down thanks to its robust materials and perfectly rounds off any outfit with trendy colorways. Also at Asphaltgold you will find a selection of different variants of the sneaker all-rounder from ASICS!

ASICS Raffles

In our online store you will find a wide selection of different models from ASICS. Here you will find everything for your next city trip as well as for a sweaty run on the trail. Take a look around and order your favorite sneaker!

Are you a real sneaker addict and don't want to miss any new releases of ASICS sneakers and running shoes? Then simply download the Asphaltgold app and take part online in our ASICS Raffles online!