CRM MANAGER

Darmstadt

CRM MANAGER (M/F/D)

Expansion and optimization of CRM strategies and campaigns to increase customer loyalty.
Conception, planning and implementation of post-purchase marketing measures, including monitoring of KPIs for continuous optimization.
Implementation of multi-channel CRM measures in cooperation with other business units, such as UX & Tech Ops, Brand Marketing and Buying.
Monitoring and analysis of KPIs to identify optimization potential and ensure target achievement.
Consideration of customer needs and behavior as well as industry trends and competitive developments.

Completed studies in business administration, marketing or a related subject.
At least 3 years of professional experience in CRM and online marketing.
Technical understanding and experience with CRM platforms and tools.
Customer centricity is not a buzzword for you and your data-driven way of working helps you develop segment-specific strategies and measures.
Strong communication and teamwork skills to work effectively with other business units.
Independent and proactive working style and organizational talent.
Previous experience in multi-brand retail and e-commerce (B2C) desirable.
Ideally a passion for sneakers, streetwear and the dynamics of hype commerce.
Excellent communication skills in German and English.

A highly motivated and close-knit team with a pleasant working atmosphere.
A challenging task with plenty of scope for your ideas.
Insight into the complex processes of a modern online retailer.
Attractive benefits such as events, discounts and discounted fitness membership, job ticket and bike leasing.
Benefit from flexible working hours (home office days possible) and 30 days of vacation per year.
Work on a first-name basis, without a dress code and on an equal footing with committed and competent colleagues.

Expansion and optimization of CRM strategies and campaigns to increase customer loyalty.
Conception, planning and implementation of post-purchase marketing measures, including monitoring of KPIs for continuous optimization.
Implementation of multi-channel CRM measures in cooperation with other business units, such as UX & Tech Ops, Brand Marketing and Buying.
Monitoring and analysis of KPIs to identify optimization potential and ensure target achievement.
Consideration of customer needs and behavior as well as industry trends and competitive developments.

Completed studies in business administration, marketing or a related subject.
At least 3 years of professional experience in CRM and online marketing.
Technical understanding and experience with CRM platforms and tools.
Customer centricity is not a buzzword for you and your data-based way of working helps you develop segment-specific strategies and measures.
Strong communication and teamwork skills to work effectively with other business units.
Independent and proactive working style and organizational talent.
Previous experience in multi-brand retail and e-commerce (B2C) desirable.
Ideally a passion for sneakers, streetwear and the dynamics of hype commerce.
Excellent communication skills in German and English.

A highly motivated and close-knit team with a pleasant working atmosphere.
A challenging task with plenty of scope for your ideas.
Insight into the complex processes of a modern online retailer.
Attractive benefits such as events, discounts and discounted fitness membership, job ticket and bike leasing.
Benefit from flexible working hours (home office days possible) and 30 days of vacation per year.
Work on a first-name basis, without a dress code and on an equal footing with committed and competent colleagues.