Recurring trends are an integral part of our pop culture these days and the reinterpretation of these is noticeably manifested in current music and fashion. As much as trends arise organically, collective re-emergence is also natural - difficult if not impossible to predict.
The masses decide for themselves and brands that offer the necessary selection have a good chance of dominating: Tinker Hatfield's highly productive phase at Nike in the 80s and 90s delivered designs that would in the past and are today still consistently dominating. The past sneaker years were characterized by the resurgence of well-known Jordan silhouettes, which could be effortlessly paired with contemporary streetwear trends, demonstrating their timelessness. Fashion trends are constantly changing and although Nike delivers new variations and colorways, it is up to each generation how they adopt and combine these designs. Shaped by the impressions of their time, past styles were influenced by legendary Jordan performances on the court, hood comedy films and 2000s hip-hop.