Adidas' Innovation Team (AIT) worked with German chemical company BASF to create Boost technology. The goal was to develop cushioning that was both soft and responsive - two rather contradictory characteristics. At the time, EVA foam was the industry standard for performance running shoes. But Boost was about to change everything. A midsole made up of thousands of tiny cells that absorb and release energy with every step. In 2013, the cushioning technology was first used in a running shoe. Since then, Boost became a byword for running performance and was so popular that it even made its way into the sneaker world. Boost is made from thermoplastic polyurethane particles that are processed into a foam that is made up of all sorts of small, enclosed air pockets. This material is called expanded thermoplastic polyurethane, or eTPU for short.
Our future depends on all of us. And on us joining together. Thanks to Adidas' partnership with Parley for the Oceans, they can drive change faster: from a single shoe made from old fishing nets to high-performance sportswear for millions and a movement for the oceans. Adidas is helping to ensure that trash doesn“t stay trash. Adidas is using it for the future of sports. Adidas collects plastic so it doesn't pollute our oceans, turns the problem into a performance product, and offers athletes everywhere a better choice. For our oceans. For our planet.
