With this message in our hearts, we at Asphaltgold are also using Black Friday once again to draw our community's attention to more important topics than just consumption. After being able to donate over €50,000 to anti-racist aid organizations over the last three years with our “We all walk the same earth.” campaign through t-shirt sales and partial donations of orders, we want to continue our mission in 2023. With the claim “Motivated by Love.” our goal is to position ourselves clearly against racism and all other forms of oppression and discrimination while doing good at the same time.
Instead of focusing on what seperates us from each other, we would like to focus on what connects us: humanity, cohesion and joy of life.
This year's adapted claim “We all dance the same earth.” we are focusing on dancing as a way of expressing ourselves, communicating and connecting with one another. Because it is clear that dancing connects us all - no matter how old we are, where we come from and what different backgrounds we may have. The versatility of dancing gives us the opportunity to express our individuality and various cultural influences while at the same time leading to a dynamic in the group that creates cohesion and a larger whole.