As a graphic designer and multimedia artist with work experience for brands like Supreme, Nike or Stüssy, Eric Elms already had the best prerequisites to found his own brand. The fact that he spent his life in the cosmopolitan cities of Los Angeles and New York and was thus inevitably intensively confronted with the topic of fashion almost demanded it. And yet, in an interview with paradeworld.com, the jack-of-all-trades claims that his apparel label Powers Supply was born more by accident from a few loose ideas. All the more surprising, then, that a large fanbase quickly grew up around the streetwear brand.
The fact that he didn't even want to give it a name in the beginning underlines Elms' likeable laissez-faire attitude without a big master plan in the background. Worried that people would arbitrarily come up with unwanted names for his project, Elms finally beat them to it. "My studio at the time was on Powers Street, so it became Powers Supply," Elms says, explaining his choice.
OPPOSITES AS INSPIRATION
Simple, but good. Just as with the naming, it's the same with the design approach. The motifs on Powers Supply's pieces usually consist of a few words or reduced graphics, but they still catch the eye. Elms draws inspiration primarily from graphic designer friends, where he is particularly impressed by the synergy of different styles. "I'm attracted to designers who oscillate between abstract and very figurative," says Elms, describing his fascination.