ATELIER PLATEAU FOR ADIDAS NMD S1

ADIDAS NMD S1 - AN ICON LIKE A PIECE OF ART

Wenn man auf die ikonischen Sneaker-Silhouetten der letzten 10 Jahre zurückblickt, kommt man an ihm nicht vorbei: Der adidas NMD. 

Das NMD-Konzept, mit dem adidas 2016 die Sneakerwelt in Aufruhr versetzte, gehört zu den wenigen Modellen, welche die Branche nachhaltig beeinflusst haben. Die sockenartige Konstruktion war neu, damit vor allem anders und diente später als Inspiration für viele Brands, insbesondere im Fashion-Bereich. adidas schafft es seither immer wieder, den NMD mit diversen Updates zu versehen und die Silhouette so am Puls der Zeit zu halten – zuletzt mit dem S1, den wir zu Beginn dieses Jahres in einem Editorial mit Fußballstar Serge Gnabry inszeniert haben.  

Der NMD S1 ist die wohl cleanste und gleichzeitig zeitloseste Version des NMD: Betrachtet man die Silhouette im Gesamten, erkennt man das kunstvolle Zusammenspiel verschiedener Formen, Texturen und Designelemente: der NMD S1 überzeugt absolut durch seine Mehrdimensionalität. 

Asphaltgold hat sich für den nächsten Drop des NMD S1 mit dem dänischen Kunst-Kollektiv Atelier Plateau zusammengetan, um den universellen und zeitlosen Charakter des S1 herauszustellen. Atelier Plateau oder besser gesagt Anne & Mikkel kreieren, aus der skandinavischen Design-Geschichte inspirierte, Skulpturen. Sie fokussieren sich auf natürliche Materialien, zeitlose Ästhetik und Einfachheit – und schaffen so ruhige und doch zeitgemäße Kunstwerke.  

Der Release des adidas NMD S1 findet am 15.12. / 00:00 (CET) via asphaltgold.com statt.  

BESONDERES SPECIAL ZUM NMD S1 – ATELIER PLATEAU FOR ASPHALTGOLD & ADIDAS

Für adidas und Asphaltgold haben Atelier Plateau ein ganz besonderes Kunstwerk erschaffen, inspiriert vom progressiven Design des adidas NMD S1. Das 1of1 Kunstwerk kann in seiner Schlichtheit als Display für den NMD dienen, aber auch komplett losgelöst und für sich alleine stehen. Anleihen am Design des NMD S1 sind dennoch erkennbar, wenn man genauer hinschaut: ob nun das Zusammenspiel von Licht und Schatten, das an die leicht transluzenten Parts des Schuhe erinnert, oder der geriffelte Rand des Werkes, in dem sich das Profil der Sohle wiederspiegelt.

Übrigens, kleiner Spoiler: Ihr könnt das wertvolle Unikat nach dem Release sogar gewinnen – folgt uns auf Instagram, um das Raffle nicht zu verpassen! 

INTERVIEW MIT ATELIER PLATEAU

Wir haben mit Atelier Plateau gesprochen, um Anne & Mikkel näher kennen zu lernen und ihre künstlerische Vision, sowie die Gedanken bei der Schaffung des „NMD“-Kunstwerkes besser zu verstehen. Was hinter dem Werk steht und wie sie generell auf die

Wir haben mit Atelier Plateau gesprochen, um sie näher kennen zu lernen und ihre künstlerische Vision, sowie die Gedanken bei der Schaffung des „NMD“-Kunstwerkes besser zu verstehen.


Creating a relief for adidas NMD S1 - was it something new for you to draw
inspiration from a sneaker and was the workflow different compared to
your other artworks?
AP: When we received the invitation from Asphaltgold to create a bespoke sculpture for the Adidas NMD S1 sneaker, we knew immediately that we wanted to take part in this project. Both the opportunity to inspire for an active living, and to interpret a sneaker that represents the pinnacle expression of Adidas’ craft into a sculpture, has brought both inspiration and joy. This bespoke sculpture holds the values that we appreciate and has culminated in a range of plateaus celebrating the fusion between technology and a human perspective—in synergy with the Adidas NMD S1 sneaker.
As architects, we always draw inspiration from different contexts—however, it has been a unique project for us to not only be inspired by the Adidas NMD S1, but also to display the sneaker on top of the sculpture’s varying plateaus. This dialogue between the sneaker and our sculpture has been the backbone of our whole process.

What’s the idea behind that relief inspired by adidas NMD S1?
AP: In this project we explore and challenge the experience and perception of the Adidas
NMD S1 through a sculpture—as we interpret the sneaker into a series of sculptural and
subtle abstracted plateaus. The viewer is invited to watch volumes of shadows grow as light moves across the surfaces. In this way, our aim is to highlight the connection between the plateaus and the Adidas NMD S1, encouraging the observation of time passing. Each of the sculpture’s twelve unique plateaus are in themselves an interpretation of the Adidas NMD S1 sneaker; together they form a united piece, but can also be displayed in different compositions and function in small clusters or as separate displays. This feature offers flexibility, allowing the plateaus to be rearranged into different narratives and introduce new visual interest to the Adidas NMD S1 sneaker.
The subtle qualities of the sculpture is an integral component of our work. Made from
finely crushed stone and natural color pigments, the plateaus are hand-painted with
different techniques that are highly sensory to the viewer—inspired by smooth surfaces to soft textured materials of the Adidas NMD S1 sneaker. Each of the plateaus bears a unique depth, dimension and textural expression.

Can you tell a bit about the different phases of your process (from the
beginning to the end result)?
AP: Our creative methodology has been anchored in a study of the Adidas NMD S1 sneaker to create a point of departure for our ‘inspiration’ phase. Taking in the futuristic and subtle expression of the sneaker, we immediately felt inspired by all the details. We closely studied the elements and textures of the sneaker as an investigative process to inform our sculpture. Continuing into our ‘composing’ phase, we experimented with different compositions of the sculpture’s plateaus to create different narratives displaying the Adidas NMD S1 sneaker with a focus on the interplay between light and shadow. From here we developed our art pieces further in the ‘detailing’ phase, where our process goes beyond the form alone to deeper explorations into different textural surfaces—in synergy with the Adidas NMD S1 sneaker.

What does "craftism" mean to you? / How do you define “craftism"?
AP: In a time where our living and sensing has become more digital than ever before, it is
essential to infuse a human perspective and a sensory approach to the objects and
materials that form our modern living.
For us ‘craftism’ not only defines a human perspective and a great attention to detail, but
also a human-centric design philosophy, which celebrates the perfectly imperfect and the natural as well as aims to retain this authenticity.
Our sculpture reintroduce a thousand-year-old tradition rooted in the physical sensing of
our inhabited surroundings. For us, the relief format holds enduring value as a means of
expressing shadow play and texture. With the explorations into light and shadow, we
encourage the viewer to spend time in the space to experience the changing expressions of
each plateau as the time and conditions in the space change. The sculpture is in dialogue with its surroundings and encourage the viewer to be present in this moment.

Working together and being a couple. How does it work for you both - do
you always have the same vision? Do you have separate responsibilities/
tasks?
AP: We appreciate our ability to merge our working and private lives, as well as our family life. We strive to have a continuous creative process where both of us can equally
contribute with our individual ideas and aspirations. As partners, it is also essential that
we share the same overall aims and have a common understanding of how and when we
wish to work, in order to find a holistic balance in our everyday life.

Thank you very much!