"It's all about food and socializing". Actually, the claim is already enough to know that behind the associated brand there can only be a likeable spirit with a pronounced savoir-vivre attitude. Pierre Boiselle is the name of the founder and designer of Reception Clothing, who pursues a strong community philosophy with his apparel collections. "It's not a brand and you're not a customer, we're all guests and the table is long enough to welcome all of us," is how the profile text on the Instagram account sums up the sense of community. Once launched purely as a graphic tee brand in France's culinary stronghold of Lyon, the Reception collections now consist of jackets, shirts, trousers and sweaters alongside T-shirts. Fittingly, the main inspiration for the design is the theme of food in all its variations.