For almost 150 years, Levi Strauss & Co. has stood for the highest quality. As a traditional American company, hardly any other fashion brand can look back on such a long corporate history as Levi's. Nevertheless, the brand has always managed to keep up with the times with its collections without forgetting its own roots. Nevertheless, the brand has always managed to keep up with the times with its collections without forgetting its own roots. Levi Strauss, who emigrated from Germany to California in 1853 during the great gold rush, opened a store for gold diggers' supplies at the time. He quickly noticed that many gold miners often wandered around in torn pants and recognized a gap in the market. Initially, the company produced work overalls made of denim fabric, which were particularly durable. A secret recipe that is still adhered to today. At the beginning of the 20th century, the trend for particularly fashionable denim jeans became stronger and stronger, and became the focus for Levi's. The rest is history. Legendary jeans models like the Levi's 501 are still trendy today and are part of the daily dress of numerous subcultures and youth movements. In the meantime, it is impossible to imagine the catwalks and streets of the world without the Levi's brand. Although gradually more and more companies focused on the production of high-quality jeans, Levi's is still an absolute trendsetter in the industry. And not without reason: jeans from Levi's are characterized by high quality and extreme indestructibility. At the same time, the brand always manages to develop new and fashionable cuts that are absolutely contemporary and set the direction for many other brands. In addition to the classic 501, models such as the 511 or the 512 are particularly popular. Today, Levi's is a lifestyle label with products of all kinds. In addition to the classic jeans, the product portfolio includes T-shirts, sweaters, jackets and accessories for men and women.