ASPESI was founded in 1969 by Alberto Aspesi as a brand specialized in the brand specialized in the production of shirts. At a time when the fashion industry, Parisian haute couture houses were the reference model, the Italian prêt-à-porter the Italian prêt-à-porter industry decided instead to focus on research into materials research, a new concept of elegance and the fit. In this scenario, ASPESI continued to evolve, standing out for its offer offering whose strength lay not only in its high aesthetic value, but also in its wearability. value, but also in its wearability and functionality. At the end of the 1970s, ASPESI expanded its line. The company created collections for both men and women and entered into collaborations with important designers, including Franco Moschino, Walter Albini and Lawrence Steele. ASPESI was the first fashion brand to introduce the down jacket, previously considered a purely technical garment, as an element of a cross-style urban wardrobe. ASPESI's success is also and above all linked to the combination of iconic, timeless garments and the constant search for innovative and unexpected materials: Thecontinuous meticulous fabric research has been a core point of ASPESI's being from the very beginning. The constant unconventional and innovative approach to product development is also expressed in numerous collaborations with artists, starting with ASPESI's advertising campaigns. For the latter, photographers have always been chosen who are able to capture and interpret the spirit of the brand (Peter Lindbergh, Robert Frank, Oliviero Toscani, Paolo Roversi). The love of art, from photography to architecture, remains one of the core values of the brand: the stores have always been characterized by refined furnishings with a niche character. Even today ASPESI remains faithful to its style approach:minimalist, refined and timeless.