Asics GEL-Lyte III OG onfeet
Asics GEL-Lyte III OG onfeet
Asics GEL-Lyte III OG
Asics GEL-Lyte III OG
Asics GEL-Lyte III OG

Asics GEL-Lyte III OG
Obsidian Grey / Obsidian Grey

Regular price
79 €
Regular price
79 €
Sale price
139 €
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Brand: Asics
SKU: 1201A050-023
Color name: Obsidian Grey / Obsidian Grey
At the end of the 1980s, when the market leaders in the running shoe segment were constantly trying to outdo each other in terms of technical innovations, the Japanese company Onitsuka developed its very own concept of how a running shoe should look and perform. The cornerstone was laid in 1986 with the first-time integration of gel cushioning, which was used in the Asics GT-II. Over the years a sneaker lineup evolved, reaching its zenith in 1990 in the form of the Asics Gel-Lyte III. Compared to its forerunners, all of the proven Asics accomplishments at that time came together in the Gel-Lyte III, such as the tri-density compression molded EVA midsole, the Asics Gel cushioning and, of course, the split tongue. The latter feature did not only provide an optimum fit, but also made the shoe visibly stand out against its competitors. Paired with the classic colorways that were typical of the time, the shoe rapidly established itself in the running sector. It was also increasingly discovered, for instance, by the hip-hop culture and rocked the streets. 2007 saw the first collab of the Gel-Lyte III with the Dutch sneaker store Patta, which got the success story off to a start and generated an ever-growing fan community.
Upper: Nubuck
Overlay: Recycled Suede
Lining: Textile
Logo: Leather
Outsole: Rubber
Technology: GEL

Asics GEL

In 1986 Asics introduced GEL technology first on the Japan-exclusive Asics Freaks and then on the GT-II - and the rest is history. GEL technology works on both the rear and front of the foot by strategically placing the gel where it works best. Rearfoot GEL technology reduces impact at the heel and allows for a smooth roll-off, while in the forefoot it improves cushioning during forward movements. The GEL technology, formed from inert polymers to silicone, have been constantly developed to produce a substance that reduces the demands on the human body during sports.

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About Asics

Whoever thinks of high-quality running shoes in the 21st century usually automatically has the ASICS brand in mind. But ASICS has not just been around since yesterday. The history of the brand begins as early as 1949, when 31-year-old salaryman Kihachiro Onitsuka was convinced that sports could make a positive contribution to the development of young people in his hometown of Kōbe. Based on this incentive, he founded the company ONITSUKA TIGER and began producing high-quality sneakers. Since 1977, the brand has borne the name ASICS. The name is an acronym and stands for the Latin proverb "Anima Sana In Corpore Sano" - in German: "A healthy mind in a healthy body". A proverb that still determines ASICS' corporate policy today. The development of the GEL cushioning system, which was launched in 1986 and still forms the basis for all new ASICS running shoes, has contributed significantly to the brand's success. In the sneaker scene, the most popular models are the GEL-Lyte III and the GEL-Saga. Designer Ronnie Fieg and the two stores Patta Amsterdam and Atmos Tokyo also immortalized themselves on these two silhouettes. The GEL-Kayano first appeared in 1993 and it perfectly reflects the style of the 90s & 2000s with its eye-catching details and chunky sole. Since its first release, the GEL-Kayano has undergone an annual facelift, so fans of the shoe can regularly look forward to new interpretations of the iconic silhouette. The work behind the new Kayano models takes place behind the doors of ASICS headquarters in Kōbe, home to one of the most advanced running research centers in the world.