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Since its founding in the 1950s, adidas has stood above all for quality and innovative product design. So it's no wonder that the sporting goods manufacturer is the market leader in this segment together with Nike. The three stripes that adorn the adidas company logo are legendary. The history of adidas began somewhat earlier and more contemplatively: with the brothers Adi and Rudolf Dassler, who fulfilled their dream of independence with the "Dassler Schuhfabrik". After they decided to go their separate ways following a successful collaboration, Adi Dassler founded the adidas company. The name adidas can be derived from the name of the founder. His brother, on the other hand, founded the brand Puma, which today also enjoys a high degree of recognition.

The global brand from Herzogenaurach has been around for almost 70 years. The further development of their own product range and the highest level of performance have always been the main driving forces behind their work. In the meantime, adidas can look back on a product history that is second to none.

From the sports sector to streetwear

However, adidas has long since ceased to be just a brand for sporting goods. Over the years, adidas has also conquered the streetwear market and played a decisive role in shaping it in many places.

As one of the largest and most relevant sporting goods manufacturers in the world, adidas knows how to bring new items to the market. Supported by their own developments from the last decades and thanks to modern techniques, new classics are created, such as the adidas Ultra Boost series. But also icons like the adidas Stan Smith, the adidas Superstar or the EQT collection are continuously given new life. Not least thanks to numerous artist collaborations, adidas manages to turn the sneaker scene on its head. Whether with Run DMC in the 80s or nowadays with Kanye West's Yeezy range, adidas stays true to its motto and continues to give its best to the best.

In the apparel sector, too, adidas is constantly setting new trends and regularly enters into exciting collaborations with designers or pop culture stars. For example, adidas and the musician Pharrell Williams not only launched sneakers, but also an entire collection of T-shirts, hoodies, shorts and sweatpants. At the same time, adidas always stays true to its designs without closing itself off to new ideas and suggestions and thus remains innovative as it was in the first days of the shoe factory in Herzogenaurach.

Buy Fashion by adidas now - at Asphaltgold

In the Asphaltgold online shop you will find a wide range of adidas products - from sneakers and shirts to caps and shorts. Take a look around and let our range of adidas products convince you. Here you will find adidas shoes and apparel in various sizes and colours.