The global brand with the Three Stripes from Herzogenaurach, as we now know it, has been around for almost 70 years. Evolving their own product range and delivering maximum performance were always the main motivation for the designers. Today, adidas can draw on a product history that is second to none. As one of the largest and most relevant sportswear manufacturers in the world, adidas is particularly successful at bringing out new products. Inspired by in-house developments over the last decades and using modern technologies, the company creates new classics such as the Ultra Boost series. At the same time, icons like the Adidas Stan Smith, the Adidas Superstar and the EQT collection are constantly being revived. Thanks not least to its own take on artist collaborations, adidas manages to turn the sneaker scene on its head. Whether with Run DMC in the 1980s or today with the Yeezy line by Kanye West, adidas remains true to its motto and continues to do its best for the best.