Nike Air Max 97
If we had to pick out just one sneaker that epitomizes the design language of the late 1990s, we would most likely choose none lesser than the Air Max 97. Hardly any other sneaker does a better job of embodying the vibe of back then, when people still had to take their style inspiration from CRT television, and Biggie, Puff Daddy and the Wu-Tang Clan were the idols who set the tone. Nike tasked the young, aspiring footwear designer Christian Tresser with the job of continuing the Air Max series and raising the concept of “maximum cushioning” to new heights. For the design of the upper, Tresser was inspired by ripples of water dropping into a pond, and he conveyed that image through the ingenious placement of 3M piping. Besides its radical but organic design, this iconic sneaker was the first ever to feature a full-length Air unit. To mark its twentieth anniversary, Nike released further classic color schemes of the noughties as well as the original colorways, along with perfectly harmonized new renditions.