In order to improve the Nike Air Max, the iconic silhouette has been constantly developed for decades and technical refinements are constantly being tinkered with. With the release of the Nike Air Max 720, Nike took a quantum leap in footwear design and technology, ushering in a new era for the entire Air Max line. The Air Max 720's name comes from the idea that the shoe's new Air unit can be seen in a 360-degree radius - both horizontally and vertically. The material used for the "Air Bubble" is 75% recycled waste. With this, Nike takes another big step towards sustainability. The new Air Max 720 has the highest Air Unit of all time. It measures 38 millimeters high and beats the previous record of the Air Max 270 by 6 millimeters. But that's not the only special feature of the new Air Unit. Unlike its predecessor, the new cushioning system runs the entire length of the sole. A technique that was previously seen on the Air Max 97. The Swoosh on the side of the new Air Max 720 should also look very familiar to fans of the 97. The futuristic silhouette from the 90s obviously had a big influence on Dylan Raasch and his team, but they deliberately went for a no-compromise, never-before-seen look. The shoe also offers a high level of comfort due to the extremely high Air unit. The debut for the Air Max 720 was the "Northern Lights" pack. Inspired by various natural phenomena, the first colorways were inspired by the bright colors of the Northern Lights. With its flowing and futuristic design, the Air Max 720 is strongly reminiscent of various silhouettes from the late 90s and early 2000s. In doing so, the 720 perfectly captures this era, combining it with the latest technology to create a whole new aesthetic. The result is a real eye-catcher and a huge push forward that once again catapults Nike to the limits of what is possible.