{"title":"New Balance 1954R","description":null,"products":[{"product_id":"new-balance-u1954-slate-grey","title":"New Balance 1954R","description":"\u003cdiv\u003eWith the 1954R, New Balance continues its retro runner saga - without a true archive counterpart. The name is a play on numbers: 1906 plus 2002 divided by two equals 1954. The model's DNA draws from this, with the upper referencing the 2002 and 1906, while the N logo and grill-like heel counter evoke the 1906. The Slate Grey colorway is entirely tonal, featuring a thoughtful material mix.\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"36 \/ Slate Grey","offer_id":53237952119051,"sku":"nb260192-36","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"37 \/ Slate Grey","offer_id":53237952151819,"sku":"nb260192-37","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"37.5 \/ Slate Grey","offer_id":53237952184587,"sku":"nb260192-37-5","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"38 \/ Slate Grey","offer_id":53237952217355,"sku":"nb260192-38","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"38.5 \/ Slate Grey","offer_id":53237952250123,"sku":"nb260192-38-5","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"39.5 \/ Slate Grey","offer_id":53237952282891,"sku":"nb260192-39-5","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"40 \/ Slate Grey","offer_id":53237952315659,"sku":"nb260192-40","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"40.5 \/ Slate Grey","offer_id":53237952348427,"sku":"nb260192-40-5","price":144.0,"currency_code":"EUR","in_stock":true},{"title":"41.5 \/ Slate Grey","offer_id":53237952381195,"sku":"nb260192-41-5","price":144.0,"currency_code":"EUR","in_stock":true},{"title":"42 \/ Slate Grey","offer_id":53237952413963,"sku":"nb260192-42","price":144.0,"currency_code":"EUR","in_stock":true},{"title":"42.5 \/ Slate Grey","offer_id":53237952446731,"sku":"nb260192-42-5","price":144.0,"currency_code":"EUR","in_stock":true},{"title":"43 \/ Slate Grey","offer_id":53237952479499,"sku":"nb260192-43","price":144.0,"currency_code":"EUR","in_stock":true},{"title":"44 \/ Slate Grey","offer_id":53237952512267,"sku":"nb260192-44","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"44.5 \/ Slate Grey","offer_id":53237952545035,"sku":"nb260192-44-5","price":144.0,"currency_code":"EUR","in_stock":true},{"title":"45 \/ Slate Grey","offer_id":53237952577803,"sku":"nb260192-45","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"45.5 \/ Slate Grey","offer_id":53237952610571,"sku":"nb260192-45-5","price":144.0,"currency_code":"EUR","in_stock":true},{"title":"46.5 \/ Slate Grey","offer_id":53237952643339,"sku":"nb260192-46-5","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"47 \/ Slate Grey","offer_id":53237952676107,"sku":"nb260192-47","price":144.0,"currency_code":"EUR","in_stock":false},{"title":"47.5 \/ Slate Grey","offer_id":53237952708875,"sku":"nb260192-47-5","price":144.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/6965\/0340\/files\/3ekjbrrk81x-U195438R_New-Balance_U195438R-Slate-Grey_os-1.jpg?v=1784631931"},{"product_id":"new-balance-u1954-sea-salt","title":"New Balance 1954R","description":"\u003cdiv\u003eNew Balance continues its retro runner story with the 1954R, a completely new silhouette without a direct archive counterpart. The upper is inspired by the 2002 and 1906, featuring a hourglass-shaped midsection of pig suede, flanked by oval mesh panels, while the side N logo recalls the 1906, as does the grid-like heel cap. Underfoot sits an Abzorb unit, giving the model the comfort-oriented stature of current NB runners. This version comes in the Sea Salt colorway. The Sea Salt build is the lightest look from the debut pack, keeping the color palette calm and creamy. The construction is layered and mixed-material: wide-mesh mesh as the base, synthetic and leather mid-layers for structure, plus pig suede overlays for a premium finish. The 1954R launches in three understated colorways, opting for a clean, wearable start rather than a loud palette. Y2K tech runner DNA, distilled to the essentials.\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"40 \/ Sea Salt","offer_id":53244304425227,"sku":"nb260191-40","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"40.5 \/ Sea Salt","offer_id":53244304457995,"sku":"nb260191-40-5","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"41.5 \/ Sea Salt","offer_id":53244304490763,"sku":"nb260191-41-5","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"42 \/ Sea Salt","offer_id":53244304523531,"sku":"nb260191-42","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"42.5 \/ Sea Salt","offer_id":53244304556299,"sku":"nb260191-42-5","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"43 \/ Sea Salt","offer_id":53244304589067,"sku":"nb260191-43","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"44 \/ Sea Salt","offer_id":53244304621835,"sku":"nb260191-44","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"44.5 \/ Sea Salt","offer_id":53244304654603,"sku":"nb260191-44-5","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"45 \/ Sea Salt","offer_id":53244304687371,"sku":"nb260191-45","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"45.5 \/ Sea Salt","offer_id":53244304720139,"sku":"nb260191-45-5","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"46.5 \/ Sea Salt","offer_id":53244304752907,"sku":"nb260191-46-5","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"47 \/ Sea Salt","offer_id":53244304785675,"sku":"nb260191-47","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"47.5 \/ Sea Salt","offer_id":53244304818443,"sku":"nb260191-47-5","price":150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/6965\/0340\/files\/2xmxzt8f4fl-U19541R3_New-Balance_U19541R3-Sea-Salt_os-1.jpg?v=1784210286"},{"product_id":"new-balance-1954r-black-black-cement-clementine","title":"New Balance 1954R","description":"\u003cdiv\u003eNew Balance presents the 1954R, a silhouette with no direct ancestor in the archive. Instead of reissuing a single retro icon, the Boston brand combines several of its modern lifestyle runners: the design language draws from the 1906 and 2002, featuring Abzorb cushioning and a plastic heel cage in the style of the 1906. A tech runner that feeds on the best ideas of the brand while standing independently.\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"46.5 \/ Black \/ Black Cement \/ Clementine","offer_id":53312011895051,"sku":"nb260215-46-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"36 \/ Black \/ Black Cement \/ Clementine","offer_id":53312011960587,"sku":"nb260215-36","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"37 \/ Black \/ Black Cement \/ Clementine","offer_id":53312011993355,"sku":"nb260215-37","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"37.5 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012026123,"sku":"nb260215-37-5","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"38 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012058891,"sku":"nb260215-38","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"38.5 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012091659,"sku":"nb260215-38-5","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"39.5 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012124427,"sku":"nb260215-39-5","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"40 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012157195,"sku":"nb260215-40","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"40.5 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012189963,"sku":"nb260215-40-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"47 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012222731,"sku":"nb260215-47","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"47.5 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012255499,"sku":"nb260215-47-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"41.5 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012288267,"sku":"nb260215-41-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"42 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012321035,"sku":"nb260215-42","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"42.5 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012353803,"sku":"nb260215-42-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"43 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012386571,"sku":"nb260215-43","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"44 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012419339,"sku":"nb260215-44","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"44.5 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012452107,"sku":"nb260215-44-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"45 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012484875,"sku":"nb260215-45","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"45.5 \/ Black \/ Black Cement \/ Clementine","offer_id":53312012517643,"sku":"nb260215-45-5","price":189.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/6965\/0340\/files\/j7wsra8bro-U19545XS_New-Balance_1954R-Black-Black-Cement-Clementine_os-1.jpg?v=1788359032"},{"product_id":"new-balance-1954r-reflection-white-bright-mint","title":"New Balance 1954R","description":"\u003cdiv\u003eNew Balance continues its numbers saga and introduces the 1954R, the next lifestyle runner from Boston. The name follows a simple equation – 1906 plus 2002 divided by two – referencing two premium runners from the late 2000s that still shape the brand's retro segment. The 1954R combines the Abzorb sole of the 1890, the upper design of the 2010, and the plastic heel cage of the 1906. This colorway is called Reflection \/ White \/ Bright Mint, adding fresh accents to an otherwise technical geometry. The central hourglass panel made of pig suede is flanked by oval mesh areas, while the N-Lock system provides midfoot support. The side N and the grid-like heel counter reference the 1906. A cool mint tone brings summer lightness to the layered silhouette – a contrast that organizes rather than overwhelms the many layers. This is the appeal of this Y2K runner: structured, yet never stiff.\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"40 \/ Reflection \/ White \/ Bright Mint","offer_id":53312014745867,"sku":"nb260216-40","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"40.5 \/ Reflection \/ White \/ Bright Mint","offer_id":53312014778635,"sku":"nb260216-40-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"41.5 \/ Reflection \/ White \/ Bright Mint","offer_id":53312014811403,"sku":"nb260216-41-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"42 \/ Reflection \/ White \/ Bright Mint","offer_id":53312014844171,"sku":"nb260216-42","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"42.5 \/ Reflection \/ White \/ Bright Mint","offer_id":53312014876939,"sku":"nb260216-42-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"43 \/ Reflection \/ White \/ Bright Mint","offer_id":53312014909707,"sku":"nb260216-43","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"44 \/ Reflection \/ White \/ Bright Mint","offer_id":53312014942475,"sku":"nb260216-44","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"44.5 \/ Reflection \/ White \/ Bright Mint","offer_id":53312014975243,"sku":"nb260216-44-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"45 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015008011,"sku":"nb260216-45","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"45.5 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015040779,"sku":"nb260216-45-5","price":189.0,"currency_code":"EUR","in_stock":true},{"title":"46.5 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015073547,"sku":"nb260216-46-5","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"47 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015106315,"sku":"nb260216-47","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"47.5 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015139083,"sku":"nb260216-47-5","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"36 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015171851,"sku":"nb260216-36","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"37 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015204619,"sku":"nb260216-37","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"37.5 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015237387,"sku":"nb260216-37-5","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"38 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015270155,"sku":"nb260216-38","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"38.5 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015302923,"sku":"nb260216-38-5","price":189.0,"currency_code":"EUR","in_stock":false},{"title":"39.5 \/ Reflection \/ White \/ Bright Mint","offer_id":53312015335691,"sku":"nb260216-39-5","price":189.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/6965\/0340\/files\/cfl3tyk210n-U19549XD_New-Balance_1954R-Reflection-White-Bright-Mint_os-1.jpg?v=1788359051"}],"url":"https:\/\/www.asphaltgold.com\/en\/collections\/new-balance-1954r.oembed","provider":"Asphaltgold","version":"1.0","type":"link"}