The name New Balance stands for quality. No wonder, then, that the brand can look back on 100 years of company history. Its slogan “a more intelligent approach to building shoes” very fittingly expresses the company ethos. New Balance sneakers are consistently geared towards best possible performance without neglecting esthetic
New Balance sneakers - performance and fashion
Over the years the Boston-based brand has pursued a clear design language and for a long time enjoyed a reputation as a niche brand among dedicated fans. Thanks to the dad sneaker craze, New Balance sneakers have become the epitome of this style of shoe, leading to a boom in the demand for models from the “9 series”. The 990, in particular, has achieved limelight status. This made-in-USA sneaker stands for the history of New Balance like no other model. With three production sites in the USA, the UK and China, New Balance is able to offer a diverse product portfolio. Besides classic models like the 574, 997 or the 1500, the designers are always working on new models and bringbacks from the archives. However all products share the same basic principle: delivering the perfect combination of performance and fashion. And that’s exactly what New Balance enthusiasts appreciate.
Production of New Balance sneakers - quality before quantity
In the early days, New Balance produced a maximum of 30 pairs of shoes per day but now manages to provide a diverse product portfolio with three production sites in the USA, the UK and China. In order to ensure maximum quality at all times, the sporting goods manufacturer makes a point of keeping its production facilities at the founding places in Massachusetts and Maine, as well as in the UK. The processing of the sneakers is thus still bound to high standards. All sneakers that are produced in the USA or UK bear a *Made in* label. Thus, you can be sure: with a sneaker from New Balance, you get quality.
Not only popular in streetwear
New Balance has an excellent reputation - so it's no wonder that New Balance has been requested for many collaborations over the years. Especially athletes and clubs were often equipped by New Balance. Particularly iconic: the entry into the global soccer market with Liverpool FC in 2015. But also in the field of athletics New Balance is determined and actively supports by providing their best sneakers.
Large selection of different models
In Asphaltgold's online store, you will find a large selection of high-quality models of New Balance in different colors, variations and sizes. Take a relaxed look at our offer and you will surely find your new favorite pair. No matter what the occasion, New Balance sneakers are easy to combine and will complement your outfit with ease. A New Balance sneaker with the iconic N will integrate perfectly into your style.