“Iconic model” is a term often used in the retro sneaker segment, but hardly any other shoe deserves it more than the Stan Smith by adidas. With its classic tennis silhouette, which has been around for over half a century, this kick still adds the perfect finishing touch to any outfit. The original was considered the signature model of French professional tennis player Robert Haillet. When he retired, adidas – not wanting to lay the shoe to rest – asked the then world number one Stan Smith to endorse it, and the success story continued. In contrast with the majority of tennis shoes on the market back then, the Stan Smith impressed consumers with its full-leather construction, which considerably increased the shoe’s durability and thus became one of its hallmark features. At the same time, the shoe had always exuded an understated flair with its perforated adidas stripes and the well-known Fairway Green dash of color on the heel tab and also on the tongue. Since 1971 the unmistakable face of this exceptional sportsman, and no doubt possibly the most likeable moustache in the entire sneaker game, have featured on the tongue.

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