Reebok is a sports company with one of the richest and most innovative traditions in the world. The brand name Reebok is associated with the fitness movement like almost no other. The brand was a peak performer in this segment in the 1980s, when the aerobics craze was in full swing. With their Freestyle Hi, Ex-O-Fit and Workout models the company succeeded in making this domain its own. When the fitness trend showed signs of flagging, Reebok turned its attention more to running and was able to pick up the baton of success with the Classic Leather. More trail-blazing designs in the running, tennis and basketball segments followed and evolved into absolute classics thanks to their innovative design features. Along with the Hexalite cushioning technology, it was above all the Pump System that helped Reebok leave its rivals behind. Models such as the Instapump Fury entered completely novel technologies into the running and were simply bursting with innovation. Over the course of the company’s long history, many classic shoes made their debut and today are still spotted daily out and about on the streets. Models such as the Club C 85 or the Aztrek are still totally on-trend and as popular as ever. The 80’s and late 90’s vibes continue to have a firm place in Reebok’s stylebook and are echoed in the new silhouettes and collections.